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Contributor I
June 20, 2025
Solved

Behavioral Events Tracking Not Working

  • June 20, 2025
  • 2 replies
  • 149 views

Hello - I went through all the steps in this article: https://help.klaviyo.com/hc/en-us/articles/4425956184731.

However, behavioral events are still not working. The typical Klaviyo events such as “Initiated Checkout” works, but the behavioral events such as “add to cart” or “Active on Site” are not.

I tried disabling the integration and re-enabling it and toggling my app embed off and on again. Any ideas on how to get it to work?

 

    Best answer by bluesnapper

    Welcome to the community ​@parachutecoffee

    Just checking, have you followed the section in that help page for “Test Active on Site and Viewed Product tracking”?

    For the active on site, viewed product, and add to cart events to be captured, Klaviyo must first cookie the profile (which the steps in the above section does for a test email). If all is working OK you will see an active on site event on the profile for that test email. Add to cart too if you take that action.

    The action of starting a checkout cookies a new user as they have provided their email address which may be why you’re only seeing those events captured.

    If this is not the issue, post back here.

    Regards

    Andy 

    2 replies

    bluesnapper
    Partner
    Champion & Partner
    June 21, 2025

    Welcome to the community ​@parachutecoffee

    Just checking, have you followed the section in that help page for “Test Active on Site and Viewed Product tracking”?

    For the active on site, viewed product, and add to cart events to be captured, Klaviyo must first cookie the profile (which the steps in the above section does for a test email). If all is working OK you will see an active on site event on the profile for that test email. Add to cart too if you take that action.

    The action of starting a checkout cookies a new user as they have provided their email address which may be why you’re only seeing those events captured.

    If this is not the issue, post back here.

    Regards

    Andy 

    https://bluesnapper.com - Klaviyo Champion '24 & Partner
    bluesnapper
    Partner
    Champion & Partner
    June 23, 2025

    Hi ​@parachutecoffee 

    Did that resolve your issue?

    Regards

    Andy

    https://bluesnapper.com - Klaviyo Champion '24 & Partner