Hey everyone! We’ve sent a campaign to people who already have active subscriptions, but Klaviyo is tracking revenue from it, even though these contacts were already subscribed before the send.
We’re trying to understand why Klaviyo is attributing Subscription Payment Succeeded to this campaign. Has anyone seen this before or knows how Klaviyo tracks it?
Hi
From what you’re describing, I’m assuming that you have a custom metric called “Subscription Payment Succeeded”, and that metric was selected as the conversion metric on the campaigns page. If you change the conversion metric back to “Placed Order”, you’ll be able to see all orders placed attributed to the campaigns, not just subscription payments.
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