Shopify data in Klaviyo

Forum|Forum|3 years ago
December 6, 2022
4 replies
477 views

Hello,

I’m trying to analyse the revenue from Klaviyo. I’m surprised to see a number of Shopify placed orders > number of unique email clics. Does the number of shopify placed order take into account all shopify revenue without filtering on Klaviyo traffic source ?

Thanks

This topic has been closed for replies.

Best answer by Jakub

Hi @BS69

It depends :)

What you want to check, in Klaviyo you have both numbers - overall Shopify revenue and also Klaviyo attributed revenue. If you want compare those two the fastest and best way for me is to go Home > Performance tab.

Jakub

Partner - Silver

Hi @BS69

Probably not enough information to help you, but I will try.

Did you check only email campaign clicks? Remember that Flows can also impact the sales in shopify.

Also how is you attribution set up? By default Klaviyo count each interaction (Open, Clicks) with email in last 5 days and assign that order to email marketing.

-=JB=-

B

BS69Author

Contributor IV

Hi @Jakub
thanks for your help ! Yes I only took email campaign clicks. What I want to understand is if the Shopify placed order I’m seeing in Klaviyo is counting only the placed orders linked to an email sent in Klaviyo or the whole Shopify placed orders from all traffic sources ?

Thanks a lot!

JakubAnswer

Partner - Silver

Hi @BS69

It depends :)

What you want to check, in Klaviyo you have both numbers - overall Shopify revenue and also Klaviyo attributed revenue. If you want compare those two the fastest and best way for me is to go Home > Performance tab.

-=JB=-

B

BS69Author

Contributor IV

Thanks @Jakub !

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials