I invite you to take leverage the Klaviyo Academy to learn the strategies and best practices you need to maximize revenue and achieve your business goals. You can find all of our resources in the Klaviyo Power Up. I have also included some resources that may be of interest below as well: 

Getting started with sign-up forms

In this course, you’ll gain a foundational understanding of Klaviyo forms. You'll walk through key strategies to set up a pop-up form with a form teaser to start collecting new subscribers. Along the way, you'll learn industry best practices for 5 types of forms (pop-up, flyout, embed, full page, and banner), see real brand examples as inspiration, and uncover strategies to improve over time. 

Getting started with segments

Emails sent to highly targeted segments lead to 2X the average open and click rates compared to emails sent to unsegmented lists. Through segmentation, you can group audience members based on their characteristics, interests, and interactions with your brand. Learn more about what segments are, how to build them in Klaviyo, and how to use them effectively to send more relevant marketing messages.

Getting started with campaigns

This guide is designed for new Klaviyo users and will walk you through the process of creating effective campaigns. We'll leverage insights from 143,000 brands to help you create campaigns that maximize your return on investment (ROI).

Getting started with flows

In this course, you’ll gain a foundational understanding of Klaviyo flows. This will include full definitions of flows, triggers, filters, and more; and you'll walk through key strategies to set you up for long-term success. Follow along to build 4 essential flows (welcome series, abandoned cart, browse abandonment, and winback). Along the way, you'll learn industry best practices, see real brand examples as inspiration, and unlock strategies to improve over time. 

Getting started with SMS learning path 

The Getting started with SMS learning path is designed to help you get started with Klaviyo SMS and learn key best practices to help you make the most out of this impactful marketing channel. Throughout the coursework, you’ll learn important SMS compliance foundations, key SMS list growth and segmentation recommendations, and SMS campaign and flow strategies to increase brand loyalty and drive conversions.