As most of us would probably agree, no campaign is perfect on the first try (or even the second or third time). It takes some work to refine what resonates with your audience for your greatest success. That’s where A/B testing comes in. I’ve seen small tweaks lead to surprising results, whether it’s adjusting a subject line, preview text or changing the color on a CTA button.
Question: Can you share a campaign where A/B testing or creative adjustments led to significant improvements?
For newer entrepreneurs: If you haven’t tried A/B testing yet, what’s holding you back, and what advice or examples could help you get started?