Tue, Sep 28, 4:00 PM - 5:00 PM (UTC)

Q4 Marketing Guide

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About this event

Cyber Weekend is the major event of Q4, but the surrounding weeks make the difference between a good and great performance. In 2020, Cyber Weekend sales grew by 21% while holiday season sales grew 32%, putting a spotlight on the importance of pre and post Cyber Weekend planning.

Join Diamond-ranked Klaviyo partner @chasedimond, of Boundless Labs, and the Klaviyo Customer Education team as we walk through specific steps and strategies to grow revenue in Q4.

In this session we’ll cover:

2020 stats and 2021 predictions
Preparation and foundation building leading up to Cyber Weekend
How to ace Cyber Weekend itself
Follow-up strategies to create repeat customers and increase LTV

Attendees (18)

New Member

New Member

New Member

New Member

Klaviyo Employee

Klaviyo Employee

Featured topics

geanna.flavettaKlaviyo Employee

published in Live training recordings

Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses! Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers. Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step. Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple cha

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap discussion: Cyber Weekend Live Q&A

Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM? There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCM Best Practices for A/B Testing Preparing for Black Friday/Cyber Monday Creating a VIP Segment Upcoming Live Events Lastly, your feedback is inv

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Reporting for Cyber Weekend Success

Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: Basics Getting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth Reporting Specifics How to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer

Event details

Online event

Tue, Sep 28, 4:00 PM - 5:00 PM (UTC)

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