AI & the purchasing funnel discussion
One of the sessions I keep hearing buzz about: how AI is changing the purchasing funnel – separating the real behavioral shifts from the hype, and what you actually need to build now for the AI-native consumer.
Before we're all in the room: where's your head at on this? Are you already changing how you approach AI, still figuring it out, or convinced it's overhyped? Let’s get the conversation going on this.