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BFCM 2026 Strategy Exchange

Prep with other Klaviyo marketers. Compare approaches, get peer perspective, and connect with people working through the same BFCM decisions.

The BFCM Hub can help you understand what to prioritize and track your readiness. Here, you can take that prep one step further by comparing notes with other marketers doing the work. See what others are prioritizing, ask questions, learn from Klaviyo Champions, and join conversations about the decisions that don’t always have one right answer.

Explore the BFCM Hub
  • 15,322 Topics
  • 43,587 Replies
  • 47,301 Members

A message from the team

Introducing the BFCM in-app hub 🎉

Prep: the BFCM in-app Hub is here 🎉Hi everyone! I'm Kim from Klaviyo's CX Programs team, and I'm so excited to introduce our 2026 in-app BFCM Hub, you...

BFCM Readiness Exchange

Compare your BFCM readiness

Pick the stage that sounds most like you, answer the prompt, and see how marketers at the same point are working through it.

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Getting started

What's the first BFCM task you're tackling, or what feels most overwhelming right now?

Join the discussion

Making progress

What's the biggest thing standing between you and feeling BFCM-ready?

Join the discussion

Almost ready

Which BFCM decision are you still debating?

Join the discussion

Feeling ready

What's one prep step you'd tell another marketer not to skip?

Join the discussion

Not sure which stage you're in? Check your readiness score in the BFCM Hub, then come back and start your reply with your stage.

Join the Readiness Exchange Check your readiness

What are marketers working through right now?

Join the discussion on BFCM conversations and respond to this week's question.

Where does SMS earn a spot in your BFCM strategy?

SMS can be one of the highest-impact channels during BFCM, but that doesn’t mean every moment needs a text.The real question is where SMS adds somethi...

Share your biggest gaps or challenges on growing your list. Are there any new strategies you are using?

BFCM Peer Pulse: Is your list ready for the rush? 📈BFCM is getting closer, which means the race to grow your list is officially on. But more subscribe...

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Tip of the week

Share your advice in the BFCM Peer Pulse conversations to be featured.

Member spotlight: 2 list-growth tactics that prioritize quality over volume

In our first conversation in the BFCM Strategy Exchange, community members shared advice and chatted about list growth ahead of peak-send season. As p...

Upcoming events

Talk through it live

Catch up on past events and workshops

Missed our AMA with Klaviyo CSMs on Composer? Here's the replay (and the highlights)

If Composer has been on your radar but you haven't seen it in action yet, this one's for you. Our Customer Success Managers hosted a live Ask Me Anyth...

Advice articles from expert customers and partners

Blog

Real early access needs 3 things most brands skip

Email, SMS, WhatsApp, or RCS: where does a message belong?

Segment for BFCM using customer signals, not default windows

What I split test before BFCM instead of subject lines

Personalization that pays off: 3 ways to increase AOV without more discounting

How to personalize Klaviyo Customer Hub for different segments

Insights from 2025

Fireside Chat Recap: Loop Earplugs' secrets to scaling during BFCM

Our October 2025 Fireside Chat with Brina Skof from Loop Earplugs offered a behind-the-scenes look at how the brand prepares for BFCM. The conversatio...

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