Recap discussion [Strategy session] Design Emails that Convert
This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below.
Session recording
In this session, we:
- Debunked common email design myths
- Reviewed the 6 commandments of effective email design
- Had a walkthrough of Klaviyo’s email template editor
- Discussed how to measure success and optimize your email design
Email design checklist
Downloadable checklist: https://klaviyogrowth.com/40SAZuC
Additional learning resources
- Video tutorials:
- Academy course:
- Blog articles:
- Help center articles:
- Guide to the email template editor
- How to create a base template
- Understanding mobile email optimization
- Images in emails reference
- Brand design reference
- Dark mode email design best practices
- Template tags and variable syntax reference
- How to show or hide template blocks and sections based on dynamic variables
- How to use product feeds and recommendations
- How to add custom fonts in email templates
- How to add a countdown timer to an email
- How to add a tap-to-text banner to an email
- How to import a custom HTML template
- How to create a hybrid email template
- How to A/B test campaign emails
- Community threads:
- More email design inspiration: https://reallygoodemails.com/
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