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mai.tran
Klaviyo Employee
Klaviyo Employee
July 4, 2023

Recap discussion [Strategy session] Design Emails that Convert

  • July 4, 2023
  • 22 replies
  • 11621 views

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below.

 

Session recording

In this session, we:

  • Debunked common email design myths
  • Reviewed the 6 commandments of effective email design
  • Had a walkthrough of Klaviyo’s email template editor 
  • Discussed how to measure success and optimize your email design 

 

Email design checklist

Downloadable checklist: https://klaviyogrowth.com/40SAZuC

 

Additional learning resources

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Have a question? Comment below and we’ll get back to you asap!

 

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    22 replies

    Contributor I
    August 29, 2024

    Is it best practices to import pre-designed images to a majority of sections in klaviyo? and adding links to those image sections?

    mai.tran
    Klaviyo Employee
    mai.tranAuthor
    Klaviyo Employee
    August 29, 2024

    Hi @davidcairy, you can definitely add pre-designed images to your email templates in Klaviyo, but it is not best practice to have templates that consist only of images (aka image-only emails) because they can hurt your email deliverability.

    To assess whether an email is spam, inbox providers (Gmail, Yahoo, etc.) crawl through the email to look for spammy content. Unfortunately, inbox providers cannot “read” any text present in images. This means they’re unable to assess the content of image-only emails, and for safety reasons they might place them in the spam folder. It’s actually really common for spammers to use image-only emails to try to trick inbox providers from blocking them.

    Advice on this may vary, but it is best practice to have a 60:40 text vs image ratio. And if for some reason you decide to go forward with an image-only email, do make sure to add alt-text to your images so there’s at least some sort of text description that inbox providers can “read”.

    Hope that helps!

    Mai, Principal Education Specialist @ Klaviyo