This post contain resources related to our live training [Strategy Session] Own and activate your Instagram audience with Klaviyo Social Marketing. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
In this session, we covered how to:
- Get discovered and grow your list from social
- Turn subscribers into buyers
- Keep customers coming back
- Automatically enroll your VIP customers into your ambassador program
Key takeaways:
- Get discovered and grow your list from social: Promote a keyword in your Instagram bio, posts, or boosted ads. When someone DMs or comments, Klaviyo captures their email or SMS consent automatically.
- Turn subscribers into buyers: Use custom questions to capture preferences at opt-in and segment buyers by response. Enroll each into a personalized welcome flow that leads them straight to their first purchase.
- Keep customers coming back: Every tag, comment, and DM becomes a trackable Engagement event in Klaviyo. Use those signals to trigger retention flows, acknowledge loyal customers, and make every interaction feel personal.
- Activate your advocates: Identify your most engaged customers and automatically enroll them in an ambassador flow.
Additional resources:
- Download the session handout
- Help center article: How to convert Instagram followers into subscribers
- Blog post: 3 ways to grow your list with social media growth with brand examples’
- Blog post: How to turn social media followers into subscribers
- Community recap post: Convert Instagram followers into subscribers, which includes the recording of the live training.
- Youtube video: How to grow your subscriber list with Instagram on Klaviyo
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