Skip to main content
R
Contributor I
ryanev
Contributor I
January 18, 2025
Solved

Active Profile & Suppression Questions

  • January 18, 2025
  • 2 replies
  • 190 views

Would someone be able to provide some clarity around Klaviyo’s new pricing regarding active profiles?

 

If we suppress profiles:

  1. Can suppressed profiles still continue to receive & store new events via the Klaviyo Pixel and API? (ie: Viewed Product, Added to Cart, etc)
  2. Can suppressed profiles still continue to be updated with new attributes via API?
  3. Can suppressed profiles still be included in segments that are synced with Meta Facebook Ads Custom Audiences and Google Ads?
  4. Can suppressed profiles still be marketed to via Klaviyo SMS without being billed for the profile?
  5. If we create a new profile and then immediately suppress it without sending any emails - will that profile still count towards that month’s monthly active profile limit?

 

Thanks!

      Best answer by Mich expert

      Here’s a quick breakdown to clarify Klaviyo’s active profile billing and suppression policies:

      1. Event Tracking: Suppressed profiles can still receive and store new events via the Klaviyo Pixel and API (e.g., Viewed Product, Added to Cart).
      2. Attribute Updates: Suppressed profiles can be updated with new attributes via the API.
      3. Ad Syncing: Suppressed profiles can be included in segments synced with Meta Facebook Ads and Google Ads audiences.
      4. SMS Marketing: You can market to suppressed profiles via SMS without them being counted in your billed active profile limit.
      5. Newly Suppressed Profiles: Profiles created and immediately suppressed without email activity will not count toward the monthly active profile limit.

      Let me know if you need deeper insights or assistance with Klaviyo setup!

      2 replies

      Mich expert
      Expert Problem Solver II
      Mich expertAnswer
      Expert Problem Solver II
      January 18, 2025

      Here’s a quick breakdown to clarify Klaviyo’s active profile billing and suppression policies:

      1. Event Tracking: Suppressed profiles can still receive and store new events via the Klaviyo Pixel and API (e.g., Viewed Product, Added to Cart).
      2. Attribute Updates: Suppressed profiles can be updated with new attributes via the API.
      3. Ad Syncing: Suppressed profiles can be included in segments synced with Meta Facebook Ads and Google Ads audiences.
      4. SMS Marketing: You can market to suppressed profiles via SMS without them being counted in your billed active profile limit.
      5. Newly Suppressed Profiles: Profiles created and immediately suppressed without email activity will not count toward the monthly active profile limit.

      Let me know if you need deeper insights or assistance with Klaviyo setup!

      (+2348087340172) whatsapp
      Christiannoerbjerg
      Expert Problem Solver II
      Christiannoerbjerg
      2025 Champion
      January 20, 2025

      Hi ​@ryanev 

      Thank you for posting in the Community!

      To answer your questions i would recommend to read this Klaviyo article: https://help.klaviyo.com/hc/en-us/articles/115005246108

      Hope that helps! :-) 

      Christian Nørbjerg Enger
      Partner & CPO
      Web: Segmento.dk
      LinkedIn: @christianfromsegmento
      Voldbjergvej 22b, 8240 Risskov

      Terms & ConditionsAccessibility statement

      Links & Resources

      Platforms

      Partners

      Useful Things

      About

      • Terms and Privacy |
        © 2026 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.