Best Segment Settings for Customers who have opted to receive emails, but haven't been on the list I've been using

Question

I just realized that the list I’ve been using for the past few years to send emails to our customers, isn’t comprehensive of every profile that has opted to receive our emails (I’m assuming this is because of the connection with Shopify and changes we’ve made over the years).

I was hoping someone could give me the definitions I could use that would show me the people who are willing to receive our emails, but haven’t been. I want to gradually start sending emails to them in advance of BFCM.

Of course, I’ll use the ‘who are not on list’ but I always find it tricky with who can receive emails/accepts marketing. Sometimes people accept marketing initially and then opt out later on, or they initially don’t accept marketing and then opt in. I’ve had issues in the past where suppressed profiles were receiving emails, so I want to make sure this doesn’t happen again!

Thanks so much!

Victoria_ap_G · Accepted Answer

Hi @madisonavenueThanks for your question and welcome to the communityTo start with I would see who is ‘opted in’ by creating a segment. See below:You can then build further segments based on their recent engagement. There is a handy article here.If you feel you haven’t sent to these people before, but they have been subscribed for some time, I would go gentle with emailing them and keep an eye on your deliverability rates. Another handy article here.Hope that helps!Vic

madisonavenue · Answer

Thank you, Vic! That’s what I’ve been using recently, but I’ve run into issues in the past where profiles had been suppressed that shouldn’t have and vice versa. Hopefully that’s cleared up now, so I’ll keep using this feature.

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