Cart abandonment flow for subscription items.

Question

Our business had separate cart abandonment flows for one-time and subscription items. We could separate them based on item name and Shopify or Recharge (our subscription provider) checkout.

We have now upgraded our theme and are using Shopify unified checkout. With no longer having a separate Recharge checkout and item names being the same, we are no longer able to send cart abandonment emails for subscription items.

For our cart abandonment email we use item names to trigger the correct email with specific content. Whether a user selects one-time purchase or subscription, the item name is the same.

Question: How do Recharge users trigger a cart abandonment email for specific subscription items that would be different from when a user abandons a one-time purchase item?

DavidV · Accepted Answer

Hi @dbracamontes,Thank you so much for your question. This makes total sense - you’re trying to filter out subscription customers and offer them a different coupon or offer in your abandon cart.Recharge will automatically add an “Active Subscriber” tag onto the customer profile in Shopify:So you should be able to add a conditional split based on a Shopify tag:Note that in the example above this would simply look to see if they have an active subscription, it won’t run through the actual cart itself.Recharge has a number of states that are sent through as events as well around the product they have subscribed to - example of all of the events below (that can be used as a trigger as well):I hope that helps - let me know if you have any other questions!ThanksDavid

KatherineB · Answer

Hi @dbracamontesthanks for posting in the Klaviyo community! Great question.Are you able to identify by the variant of the product? Usually if the main name of the product is the same across all variants, you would be able to identify by the variant name. If that doesn’t work, can you identify by SKU? You should be able to use a trigger condition on the flow/email that specifies which SKU of the product you want.This guide from Recharge shows all of the available metrics and custom properties Recharge shares with Klaviyo.Hope this helps!Katherine

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