Do Custom UTM Parameters Break Google Analytics Tracking?

Forum|Forum|3 years ago
December 2, 2022
2 replies
336 views

Hi, does anyone use a custom UTM parameter, and if so, does it break Google Analytics tracking?

Asking because I added a custom UTM while keeping all other the same, now a month’s worth of Source = Klaviyo analytics is missing from GA.

Analytics

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Best answer by stephen.trumble

Hey @Andrew.Walters

Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example?

I’ll be on the lookout for your response!

stephen.trumbleAnswer

Klaviyo Alum

Hey @Andrew.Walters

Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example?

I’ll be on the lookout for your response!

-Stephen

A

Andrew.WaltersAuthor

Problem Solver I

As it turned out, I had to create a custom source for Klaviyo in GA Universal

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