Engaged Segments

I agree engaged segments are very important Julie.. what do you think of adding in events like active on site, viewed product, started checkout, and placed order in the last 30, 60, 90 days, etc…?

I personally like adding these website events in since these contacts are also very engaged even if they aren’t being tracked for email opens, which we all know isn’t 100% accurate. 

For warming up IPs is different, but for most flows and campaigns, these are still engaged contacts worth sending emails to in my opinion.. 

 

Just a thought if we add Active on Site those we need also to add Checkout Started and Viewed Product right?
 

• Added to Cart metric is created when a customer (who has previously been cookied by Klaviyo) adds an item to their cart. 
• Active on Site metric is created when a customer (who has previously been cookied by Klaviyo) visits your site. 
• Viewed Product metric is created when a customer (who has previously been cookied by Klaviyo) views a product in your store. 

Also in regards of engaged segment what you think about including also new users created recently just to not abandon them after they end welcome series even if they don't interact yet?
 

Hey @Jakub,

I think it would really depend on what you’re trying to track and how you define an engaged profile. For example, if you only counted profiles/visitors who took action on your site as an engaged profile, then you may not want to include the Active onsite metric in your segment. But you may want to include Checkout Started and Viewed Product. 

On the other hand, if you wanted just a broad segment of engaged profiles, using the active onsite metric could be used as a catch-all. 

In my opinion, I tend to suggest using more specificity when defining engagement.

David