Engaged Segments

Hi @david.to,

Thank you for your reply.

I just completed a list cleaning and now have a segment of “Unengaged Customers - Received 10 Emails” of around 9k members. I also added them to my list of Suppressed Profiles.

When I send out my weekly emails, do I have to exclude this segment of Unengaged Customers/Suppressed Profiles? Or, will Klaviyo automatically skip those 9k members and no further action is needed from me whenever I schedule emails?

Thanks!

Hi @blyw, 

Happy to hear you complete a list cleaning. That’s awesome! As for your concern about excluding the unengaged segment Klaviyo does it automatically so you don’t need to worry. For best practices I do suggest for you to manually add it to the exclusion group to get a more accurate number of emails you are sending. You can learn more about how to exclude lists or segments which is under the campaign how-to section from the Klaviyo Help Center article.

Maria

Hi @Maria.ramos-esperanza,

I checked my segment of “Unengaged Customers - Received 10 Emails” and it went from 9k members to 0 overnight. Is it because they’ve all been transferred to the list of “Suppressed Profiles”? I assume I won’t have to add this exclusion group when creating campaigns because there’s no members.. 

When I create a new segment, do you recommend adding the definition, “If someone is not suppressed” to ensure that the segment does not include Suppressed Profiles? Or would it be redundant since Klaviyo automatically excludes those unengaged members?

Do you have any other recommendations to increase open rates? A typical campaign sends to 10k recipients but only 1-2k recipients open emails. I’ve tried segmenting to only active members (those who clicked and opened our emails within 18 months), list cleaning and adding members to Suppressed Profiles. 

Thank you!

Hey @blyw,

Awesome to hear you list cleaned! 

If you were using the example segment profile provided by @Julie Hayes to capture unengaged profiles, because there is a definition within the segment of “If someone is or is not suppressed, person is not suppressed”; since list cleaning this would have caused your unengaged profiles to no longer be captured as they are not suppressed. 

The use of the “If someone is or is not suppressed, person is suppressed” as part of your segments is up to you and your segmentation goals! incorporating this definition rule in your segments will assist in better highlighting the exact number of recipients that are eligible to receive your emails when creating a campaign. Similar to what @Maria.ramos-esperanza had mentioned prior. 

To further improve one’s open rates, I would suggest taking a look at the following resources and guides Klaviyo offers as well as some Community posts made by other members which i’ve included below:

• How to Increase Campaign Open Rates
• How to Monitor Email Deliverability Performance
• How to Troubleshoot Decreasing KPIs

I hope you have a great day!

David

Hi all. Working on sending campaign to engaged segments only but when I completed the filtering I have the same exact number of people in the list as before. What am I doing wrong?

Hey @Lolasky40,

I think it would be useful if you can provide a screenshot of the rules you are using to create this segment so other Community members can get a better sense of how your segment is created. However, from my experience, this can be caused accidentally using an OR condition instead of an AND condition within your segmentation rules. Minor things like that can make a world of difference! 

If you need, I’ve included a screenshot from the How to Create an Engaged Segment Help Center article below that details the definitions for an engaged segment:

Keep in mind that the that the last definition in this example of “if someone is in or not in a list, person is in X list and was added in the last 15 days” is meant to capture subscribers who were recently added to your list and may not have opened or clicked an email from you in the past 15 days. If you very recently added an integration (Mailchimp, Constant Contact, etc.), these contacts will be included in the segment, even if they are much older. Thus, only include this OR condition if you have been collecting new subscribers with Klaviyo for 15 days or more.

I hope this helps!

David

I am new to Klaviyo and has just made an integration to my MailChimp account. 

I have then build a 30 days Engaged segment:

Not Suppressed AND
Is in main mailing list AND
Has opened email in last 30 days OR
Has clicked email in last 30 days OR
Has been added to main mailing list in last 15 days

When looking in this segment it is more and less all profiles in my list, that are included in the segment. 

Is this because they are all just added to Klaviyo?

I have found answer to this topic 👍 

I am trying to do a full list clean, I have 35,000 active profiles, which need cleaned up desperately. 

I made an unengaged segment of:

This only gave me 600 profiles- I don’t know how to move them to the suppressed folder and I also don’t know how to tackle the other thousands of names. 

Any Advice?

Hey @MorganLee,

That’s a great start to cleaning your list! 

To suppress those you’ve identified as unengaged through your segment, you’ll want to export and import them to your suppressions as mentioned in our How to bulk suppress or delete email contacts in Klaviyo Help Center article. 

Don’t forget to checkout our Understand list cleaning and Maintain clean lists and strong deliverability Academy courses if you haven’t already!

David