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Contributor I
July 29, 2025

Feature Request: Folders / Groups In Lists & Segments

  • July 29, 2025
  • 4 replies
  • 137 views

Adding folders or groups to segments & lists would be really helpful. 

I have lots of segments & lists, but only frequently use some of them. Starring is nice but doesn't really help. 

Some lists only get used once or twice a year, but I cannot delete them. 

Some lists that are dedicated to profile cleaning.

Some lists that are used to trigger flows that I don't need to see often. 

Some lists are just old but I want to keep them incase I want to remarket to them.

I don't trust archiving them as I need to make sure they do not get deleted.

 

Perhaps folders or groups could solve this or better sorting & tagging of lists & segments. 

Also for anyone who says to use tags - we have had our account for more than 5 years and the tags are full of old and deprecated tags so finding the one you want is not a very good option either.

Thanks for the consideration

4 replies

Byrne C
Community Manager
Community Manager
July 31, 2025

Hey ​@rs21,

Thanks for the feedback about this. It’s useful to hear about situations where tagging might not always be the best course of action. I’ve brought this up to our product team.

Contributor I
September 22, 2025

Agree with this 100%. I know there is search/tagging - but sometimes I want to work in a particular product list for example, and I’m moving between lists. It would just be easier if they were all in a folder and I didn’t have to research/filter - thanks

Contributor I
August 11, 2026

Yes, this totally still needs to happen. It’s a bit frustrating not have a clean way to organize all the segments. If I could see them all at once that would be a step forward as well, but right now it’s only 10 at a time and no way to organize. Please add this feature. It’s been needed for a long time. Thanks

Problem Solver I
August 12, 2026

Folders or groups would definitely make this much easier to manage. Starring only works for a few frequently used lists, and archiving feels risky when those lists may still be needed later. Being able to organize lists by purpose or add custom categories would be a much cleaner solution.