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Problem Solver I
duyen1616
Problem Solver I
Apr 1, 2024 4:21 AM UTC
Solved

High bounce rate because Invalid Sending Address

Hello,

I see an unusual bounce rate in my account. The main reason is because of Invalid Sending Address. I checked the flows and campaigns, they all have the correct Sender email address. So what should I do now? 

 

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      duyen1616Answer
      Problem Solver I
      Apr 1, 2024 8:22 AM UTC

      Hi @Sujal  
      I noticed that our email was sent through shared.klaviyomail.com. I checked and found an NS verification error. Now we have it back in sync. I hope everything is good. Thank you.

       

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      5 replies

      Sujal
      Expert Problem Solver II
      Sujal
      Expert Problem Solver II
      Apr 1, 2024 4:37 AM UTC

      Hey @duyen1616! Welcome to the Klaviyo Community!

      Here are the methods to fix your problem, so you can get back on track quickly.

      1. Check Segment & Settings: Analyze emails bouncing for "Invalid Address" and confirm your default Klaviyo "From" address is correct (double-check for typos!).

      2. Clean Up Your List: Remove inactive/invalid addresses. Klaviyo suppresses hard bounces, but consider a list cleaning tool for a deeper scrub.

      3. Authentication Matters: Implement email authentication (SPF, DKIM, DMARC) to improve deliverability and avoid spam flags.

      4. Klaviyo Support: If you are still stuck contact Klaviyo support with details about the bounce rate and your troubleshooting efforts.

      Remember, a clean list, proper authentication, and a watchful eye on bounce rates will keep your Klaviyo sends reaching the right inboxes!

      Sujal Shrestha | www.theklientx.com
      Problem Solver I
      duyen1616Author
      Problem Solver I
      Apr 1, 2024 4:56 AM UTC

      Hi @Sujal, thanks for your advice. It's been unusual the last several days. The default Klaviyo "From" address is completely correct. I will try to clean up the list and follow up further.

        Sujal
        Expert Problem Solver II
        Sujal
        Expert Problem Solver II
        Apr 1, 2024 4:59 AM UTC

        Sure! Let me know how it goes!

        Sujal Shrestha | www.theklientx.com
          Problem Solver I
          duyen1616AuthorAnswer
          Problem Solver I
          Apr 1, 2024 8:22 AM UTC

          Hi @Sujal  
          I noticed that our email was sent through shared.klaviyomail.com. I checked and found an NS verification error. Now we have it back in sync. I hope everything is good. Thank you.

           

            Sujal
            Expert Problem Solver II
            Sujal
            Expert Problem Solver II
            Apr 1, 2024 1:02 PM UTC

            Sweet! Glad to be of help!

            Sujal Shrestha | www.theklientx.com
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