How To Create a Segment of First Time Purchasers within a Specific Period?

Forum|Forum|2 years ago
December 5, 2023
2 replies
524 views

I would like to create a segment capturing first time customers during the BFCM 2023 period. Not sure how to do this?

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Best answer by Kylie W

Hi there @spicybeautiful

Thank you for your question in the Klaviyo Community!

To create a segment of first time buyers over BFCM 2023, it could look like this:

This is asking for people who have not placed an order at all prior to the 24.11.23 AND have placed an order between 24-27.11.23

Due to the flexibility in Segmentation in Klaviyo, there are a number of ways to achieve this, but I think this provides a good starting point.

Please let me know if you need help with anything else.

Kylie

Kylie WAnswer

Champion & Partner

Hi there @spicybeautiful

Thank you for your question in the Klaviyo Community!

To create a segment of first time buyers over BFCM 2023, it could look like this:

This is asking for people who have not placed an order at all prior to the 24.11.23 AND have placed an order between 24-27.11.23

Due to the flexibility in Segmentation in Klaviyo, there are a number of ways to achieve this, but I think this provides a good starting point.

Please let me know if you need help with anything else.

Kylie

Berridge Strategy Group, Your eCommerce Partner - eCommerce results, without the Complexity | Klaviyo Partner & 2024 Klaviyo Community Champion | www.berridgestrategy.com

S

spicybeautifulAuthor

Contributor I

Hi Kylie,

Awesome! I will try this :)

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