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Problem Solver III
SeanMcC
Problem Solver III
February 1, 2023
Solved

How to reduce number of emails going into Gmail promotions vs Primary Inbox

  • February 1, 2023
  • 2 replies
  • 281 views

Hi

Two parts to this question;

 

  1. How measure the % of gmail account where email is being filtered to a) primary b) promotions or c) spam
  2. How to increase % going to a) ( or b))

Thanks

      This topic has been closed for replies.
      Best answer by inboxingmaestro

      Hi Sean,

      Great questions!

      Short answer to #1 - The recommended way to get these insights is by implementing a smart deliverability monitoring tool.

      These tools offers a comprehensive deliverability and threat monitoring that provides actionable insights that will help you reach the inbox.

      You can easily get insights related to inbox placements, tab placement or if there are any blacklisting issues.

      Regarding point #2, it involves a strategic plan of action and guidance on how you can improve the deliverability and user engagement. Landing into promotion vs primary tabs is all about Gmail ML algorithms that’s driven majorly by recipient’s behaviour.

      Like to know more, happy to hop on a call and talk about it.

      Regards,

      Mohsin

      2 replies

      inboxingmaestro
      Partner
      inboxingmaestroAnswer
      Partner
      February 1, 2023

      Hi Sean,

      Great questions!

      Short answer to #1 - The recommended way to get these insights is by implementing a smart deliverability monitoring tool.

      These tools offers a comprehensive deliverability and threat monitoring that provides actionable insights that will help you reach the inbox.

      You can easily get insights related to inbox placements, tab placement or if there are any blacklisting issues.

      Regarding point #2, it involves a strategic plan of action and guidance on how you can improve the deliverability and user engagement. Landing into promotion vs primary tabs is all about Gmail ML algorithms that’s driven majorly by recipient’s behaviour.

      Like to know more, happy to hop on a call and talk about it.

      Regards,

      Mohsin

      Having trouble getting your emails to the inbox? Not anymore! Get my strategic guidance to understand what you need to change in your email programs to improve your deliverability, engagement and skyrocket your email ROI. Let's talk #loveforemails
        David To
        Klaviyo Employee
        David To
        Klaviyo Employee
        February 6, 2023

        Hey @SeanMcC,

        Just adding to @inboxingmaestro’s great points above, we also offer some guidance on this in our Understanding Gmail's tabbed inbox Help Center article.

        Overall, landing in the Promotion’s tab is totally normal and actually oftentimes expected by your recipients.

        David

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