How to set up abandoned cart pop up for non openers?

Question

Hi

We all send abandoned cart emails. However as open rate is not 100% should we be looking at creating a non opening segment and serving them with an abandoned cart discount pop up..? and if so what is best approach?

Thanks

Kylie W · Accepted Answer

Hi @SeanMcC,This is a great topic and I think it actually opens it up for alot of discussion about unopened emails and how to increase the open rate.Out of curiosity, have you done any A/B Testing on your Abandoned Cart emails?It could be as simple as your subject line or send time for thoseemails that generate an increase.Here are some best practices on A/B testing and for reference a few tips on completing the testing.I too agree with @David Tothat your suggested strategy of implementing a popup for non-openers is a good move, but this will only account for those that naturally come back to the site to see the popup.Another suggestion is a exit intent pop up, so this would show prior to leaving the site when someone has not completed a sale. However I would strongly suggest monitoring this and measuring the success to ensure it is providing positive customer experience.Hope this helps!Kylie

David To · Answer

Hey @SeanMcC,I would love to hear what other Community member’s thoughts on this as well!In terms of your approach, I think you have the right idea of creating a segment for your form to target.Though, if you wanted to be even more targeted, you could implement a similar strategy directly in your abandoned cart flow. This way, instead of waiting for those non-openers to navigate to your website to sign back up to receive a discount code, they would just be sent an email containing a discount code if they never opened any emails earlier on in the flow.David

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