Is it possible to connect Klaviyo to a website that is not a store? Is it recommended?

Hi @zeremitay,

Thanks for sharing this with us.

Although we do not have a “native” integration with Wordpress (without using WooCommerce), it can be done. I recommend reviewing the community posts below for more information:

And although Klaviyo can integrate with a wide variety of platforms, Klaviyo is optimized to work with Ecommerce platforms. So the short answer is yes, you can use Klaviyo exclusively for Wordpress without a discrete Ecommerce integration, but you will forgo a lot of Klaviyo’s functional benefits i.e. business-related analytics, order events if you don’t have that data entering Klaviyo through your other platform or through Klaviyo’s API.

I hope that’s helpful and thanks for being a community member.