We just integrated Klaviyo with Magento. When users sign up for newsletter at our ecommerce store, is it best practice to add them to the Magento newsletter list, and then sync the list to Klaviyo (meaning Magento handles subscribe and unsubscribe)? Or is it better to have users added directly to the Klaviyo newsletter list (meaning Klaviyo handles subscribe and unsubscribe)? thanks.
The way I have most commonly seen things done is to have the e-commerce platform handle the subscription if someone subscribes at checkout (and then sync to Klaviyo), and have Klaviyo handle the subscription if coming in from a Klaviyo signup form (then sync to the e-commerce platform). Then if someone requests to unsubscribe through either platform, that should be honored no matter where the request came from!
If integrated correctly, both platforms should be sharing the subscribe/unsubscribe data with each other! So it should be a pretty seamless process.
Let me know if this makes sense, or if you have any questions!
No account yet? Create an account
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
