Hi, can y’all help understand why a profile that has never subscribed is not listed under a segment set to collect all profiles that cannot receive email marketing? I just discovered that I have been emailing one (or more) profiles under Engaged X days segments even though in campaigns I do select “Cannot receive marketing” segment under Do not send to…
Hi
In Klaviyo, there are technically 3 categories of profiles:
1. Subscribed - these have a green checkmark next to the email address in their pofile
2. Never subscribed, but provided email address (when creating an account or purchasing) - these have a yellow triangle next to the email address in their profile, as in your screen shot above
3. Suppressed (includes unsubscribed, hard bounces, invalid email addresses, etc.) - these have a red exclamation point next to the email address in their profile
Here is a screenshot of the options for can receive/cannot receive email marketing, cannot receive only includes profiles that have been suppressed; therefore, Subscribed and Never Subscribed are included in the can receive option
To make sure you exclude customers who have provided an email but did not subscribe, my suggestion is to add a condition to segments that you want to contact: Can receive email marketing because person subscribed:
Hope this helps. Please let me know if you have questions!
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