Contributor I

Solved

Should I manually delete active profiles?

Forum|Forum|1 year ago
September 16, 2024
6 replies
230 views

I’m currently on the $400 a month plan, as I have 75,000 active profiles, however only 13,000 them have been on my website within the past two years.

I’m trying to cut my costs so should I manually deactivate/delete all these older profiles? Is there any reason I shouldn’t do this?

This topic has been closed for replies.

Best answer by Kylie W

Hi @spiffypaul

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

alexratcliff

Problem Solver III

Hi @spiffypaul

Just before you remove these older profiles, have you tried all winback campaigns?

Alex

Alex @ Adanola

Kylie W

Champion & Partner

Hi @spiffypaul,

I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)

Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192

Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492

And additionally I have found this great community post about both and when you send which:

I hope this provides some guidence.

Kylie

Berridge Strategy Group, Your eCommerce Partner - eCommerce results, without the Complexity | Klaviyo Partner & 2024 Klaviyo Community Champion | www.berridgestrategy.com

S

spiffypaulAuthor

Contributor I

Hi @spiffypaul,

I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)

Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192

Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492

And additionally I have found this great community post about both and when you send which:

I hope this provides some guidence.

Kylie

Hi Kylie, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them?

S

spiffypaulAuthor

Contributor I

Hi @spiffypaul

Just before you remove these older profiles, have you tried all winback campaigns?

Alex

Hi Alex, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them?

Kylie WAnswer

Champion & Partner

Hi @spiffypaul

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

Berridge Strategy Group, Your eCommerce Partner - eCommerce results, without the Complexity | Klaviyo Partner & 2024 Klaviyo Community Champion | www.berridgestrategy.com

S

spiffypaulAuthor

Contributor I

Hi @spiffypaul

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

Great, thanks Kylie!

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