Warming process advise

Question

Hey! I’ve got a question on the process of warming up when migrating from another ESP. I understand the whole process of incrementally increasing the amount of people you send to over a month, starting from your most engaged segment, but my question is on flows. Does the warming process only include sending campaigns or can I set up basic flows like welcome, customer thank you and abandoned cart from the get-go while running the warmup campaigns?

inboxingmaestro · Accepted Answer

Hi@BasilGreat question - You should definitely switch on the user generated triggered campaigns like welcome onboarding, abandoned cart, abandonedbrowse programs,etc. that will help you establish better email engagement with your audience and reputation with ISPs.However, make sure you plan your broadcast and triggered campaigns strategically - both for warmup & ramp up phase, by following email best practices and avoid any sort of bad data targeting and sudden spikes in volumes.Hope that answer your question.Regards,Mohsin

retention · Answer

Just adding to @inboxingmaestrogreat comment here, Flows typically have better engagement performance due to their timely and more personalized nature, so they usually only help improve your sending reputation with inbox providers. I would definitely leverage them as you’re warming up your infrastructure.Just as a reference, here’s a few Klaviyo guides that might be helpful if you haven’t already seen it:How to migrate your dedicated sending domain from a previous email service provider (ESP) to KlaviyoHow to ramp and warm your sending infrastructureHope that helps get you started!

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