Why does my Abandoned Cart Flow has low Delivered message numbers?

Forum|Forum|3 years ago
October 23, 2022
12 replies
488 views

I have had the abandoned cart flow up and running on my Shopify store for over a month. The flow is triggering however, the percentage delivered is extraordinary low, less than 3% (image below). What is causing this behavior and what’s a possible fix?

Flows

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Best answer by Taylor Tarpley

Hi @Squamishpoacher,

I think i found the solution! I was unaware that you were using an ‘Abandon Cart- Added to Cart Trigger’ flow vs a started checkout trigger. This was helpful to know to find the error! I created this flow as well and saw there was a slight difference in flow filter criteria. The default flow’s flow filter needs to be ‘Has Added to Cart> zero times > since starting this flow. This means that as soon as a user adds another product to their cart, they will exit the flow.

Once this has been changed, your flow should be sending more emails!

-Taylor

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G

GreyFerns

Contributor I

@Taylor Tarpley What’s the ideal number of delivered message or emails in Abandoned Cart Flow?

Taylor Tarpley

Community Manager

Hi @Squamishpoacher,

Happy to help! Yes, a profile can be queued for a for multiple times if they take the appropriate trigger action. With the Abandoned Cart being a metric triggered flow, I would consider adding this flow filter for an Added to Cart trigger for your flow to avoid this.

Hi @GreyFerns,

We have found that sending 2–3 abandoned cart messages in your flow leads to optimal performance. For more information on how we determined this result, check out our abandoned cart benchmark report and Our blog on the topic!

Thanks for visiting the Community!

-Taylor

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