Contributor IV

Solved

Why does my campaigns have placed orders but there was no click rate?

Forum|Forum|3 years ago
July 26, 2023
3 replies
479 views

Hi guys,

I have an issue for one of my campaigns in May where there were open rates and placed orders, but the click rate was 0%? Is it a klaviyo issue?

Would appreciate if there is any assistance on this, thanks!

This topic has been closed for replies.

Best answer by bluesnapper

Hi @Darren C

This is likely due to Klaviyo’s attribition window which is set to 5-days by default for emails (24hrs for SMS). More info here

So, even if your contacts open your email without clicking a link then purchase via another channel (social, direct, organic etc), Klaviyo will attribute those sales to your May campaign if the purchase occurs within the 5-day window.

Another consideration is that Klaviyo works on “last touch” for campaigns and flows. For example, if a contact receives and opens your May campaign then purchases by clicking on a link from another campaign email (or flow) that was received prior to the May campaign, the May campaign will get the credit, as it was the last touch (the open) even though they didn’t click.

Hope that makes sense and helps!

Andy

bluesnapperAnswer

Champion & Partner

Hi @Darren C

This is likely due to Klaviyo’s attribition window which is set to 5-days by default for emails (24hrs for SMS). More info here

So, even if your contacts open your email without clicking a link then purchase via another channel (social, direct, organic etc), Klaviyo will attribute those sales to your May campaign if the purchase occurs within the 5-day window.

Another consideration is that Klaviyo works on “last touch” for campaigns and flows. For example, if a contact receives and opens your May campaign then purchases by clicking on a link from another campaign email (or flow) that was received prior to the May campaign, the May campaign will get the credit, as it was the last touch (the open) even though they didn’t click.

Hope that makes sense and helps!

Andy

https://bluesnapper.com - Klaviyo Champion '24 & Partner

Omar

2025 Champion

@Darren C,

Before giving an answer we might need some more information.

To how many people have you sent the campaign? How many opens did you have? Also was there anything clickable in the email itself? Did you test the links?

Unless you're sending to a handful of people this could be indeed a case of getting the email (maybe even the Apple privacy opens).

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO

Helping E-commerce brands maximize Lifetime Value & Profits with Klaviyo, CRO & CVO - Get your free Audit - https://link.polarisgrowth.com/free-audit

S

sellychan93

Contributor I

ETA: Upon some digging and reading, I have found that you can adjust the attribution window.

https://help.klaviyo.com/hc/en-us/articles/11118357030555#adjusting-the-email-attribution-window2

Is there any way to turn off this function? Or for Klayvio to remove it?

Because it is VERY misleading.

The campaign data should be showing me results generated by THIS campaign, and this campaign alone.

In my case, my last campaign had a 11.2% click rate (44 people) and a purchase order rate of 6.6% (26 people). That leads me to believe that of the 44 people who clicked a link, 26 people purchased.

WRONG.

Only 3 of the 44 people who clicked made a purchase. The other 23 people came from other links that were not in this email. If they came from previous emails, it should be attributed to those emails. If it was external social media links NOT from email campaigns, then it shouldn’t be factored in.

Why does Klayvio do this??

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