I’m trying to see if anybody has some stats about what the average % of total revenue that is usually generated through email marketing for e-commerce businesses (specifically for fashion business). I was trying to find data but did not find anything meaningful.
I have a client and after 3 months of working together we are at 32% of total revenue (over $50K in revenue), but he constantly keeps complaining and is frustrated that email marketing is not working.
I am trying to find some stats to show him how his brand compares to the average for e-commerce businesses.
Best answer by Taylor TarpleyView original