Peer pulse: What’s taking up the most brain space in your BFCM prep right now?
BFCM prep has a funny way of making your to-do list feel longer every time you cross something off. 😅 Maybe your campaign calendar is mostly set, but you’re still figuring out who should get what offer. Maybe you feel good about email but haven’t decided how SMS fits in. Or maybe you’re already thinking past the first purchase and wondering how you’ll keep all those new customers around.
So, quick check-in:
What part of BFCM prep is taking up the most brain space for you right now?
Feel free to vent or keep it simple with one of these guys:
- 📅 Campaign calendar + send cadence
- 💝 Offers + early access strategy
- 👥 Segmentation + who gets what
- 📱 Email vs. SMS strategy
- 🌱 List growth
- ⚙️ Flows + automation
- 📬 Deliverability
- 🔁 Post-purchase + retention
- 😅 Honestly... a little bit of everything
- ✅ Feeling pretty good and happy to share a tip with someone else
Drop an emoji, a category, and/or a sentence below.
And if you’ve already worked through something someone else mentions, jump in with what helped you make the decision. That’s the useful part of comparing notes here.
Want a more structured look at your prep? The BFCM Hub can help you see where you stand and what you may still want to tackle.
Check your BFCM readiness in the BFCM Hub →
Then come back here and tell us: what’s the one thing you’re focused on now?