What’s your top piece of BFCM advice you'd tell another Klaviyo user in November?

One thing I’d add before BFCM: audit your flows. It’s easy to treat them as “set it and forget it,” but most of us built our flows months ago and don’t review them often enough. Go through each one and check that the timing still makes, that promo content won’t conflict with what your campaigns are saying, and that every link, product block and image still works. Ten minutes per flow of reviewing now beats finding out on Cyber Monday that your highest-volume automation was pointing to a dead page.

Love this. One thing that's worked for us: slowly and methodically widen your sending audience as you get closer to the big sale days.

Most of us (rightly) suppress unengaged profiles the rest of the year to protect deliverability. But there are people in that suppressed group who would convert on a day like Black Friday. They're not interested in your weekly emails. They're waiting for the deal.

The easiest place to start is anyone who opened, clicked or bought during these same days last year, even if they haven't engaged since. Add them back in stages over the weeks leading up instead of all at once, keep an eye on your bounce and spam rates as you go, and you'll head into the peak days with a bigger audience that inbox providers already trust.

It’s never too late to clean your lists!

My biggest BFCM advice? It's not too late to build a customer-centric post-purchase journey!

Make sure you're distinguishing between new and returning customers, acknowledging their relationship with your brand, and onboarding them based on the products they actually purchased.

Help customers understand how to use their products, get the most value out of them, and feel confident about their purchase.

BFCM isn't just about driving conversions. It's about turning those conversions into long-term customer relationships.

Want ALL your flow and campaign emails to show your holiday or BFCM sale?

Here’s a super quick way to update every email that uses your Universal Header — with just one click.

Add a temporary “Sale Announcement” block to your Universal Header Section.

This instantly updates every flow and campaign email that uses the same universal header. 

 

Do this when your sale goes live:

• Open any flow or campaign template that uses your Universal Header section.
• Click the Universal Header section.
• Select "Edit across all instances".
• Add your sale message - either a text block or button.
• Click "Done" and "Save and Publish".

Your sale announcement now appears across all flow and campaign emails that use that universal section.

When the sale ends, simply remove the block with one click in the Universal Header section.