Where does SMS earn a spot in your BFCM strategy?
SMS can be one of the highest-impact channels during BFCM, but that doesn’t mean every moment needs a text.
The real question is where SMS adds something email can’t.
For some teams, that might mean:
- Giving VIPs or high-intent shoppers early access
- Sending time-sensitive reminders when a promotion is about to end
- Following up with cart or browse abandoners
- Using SMS for a smaller set of high-priority moments instead of matching every email send
- Saving the channel for customers who are most likely to act
And then there are the harder decisions: How often is too often? Which offers are worth an SMS send? Who should get both email and SMS and who shouldn’t?
So, heading into BFCM:
What role will SMS play in your strategy this year, and what are you still deciding?
Share what you’ve already committed to, what you’re testing, or the question your team is still debating. 👇