September 2026 product updates: Klaviyo Starter, click tracking, new apps, and more

Straightforward recap of updates and improvements you might have missed from the past month 

• Manage Click Tracking: Customers can now turn off email click tracking for their whole account, specific recipients, or individual links. This is especially useful for brands with privacy or regional compliance requirements. Learn more

• Custom HTML for In-App Forms: In-app forms now support custom HTML and CSS, giving mobile-app brands more flexibility to create layouts and content beyond Klaviyo’s standard blocks. Learn more

• New Marketplace Apps: Klaviyo highlighted 24 apps published in August, including integrations for CTV advertising,mobile engagement, shipping, and direct mail. These integrations give brands more ways to connect data and activate new channels without custom development. Explore the App Marketplace

• Channel Performance Dashboard: The former SMS dashboard is now a channel performance dashboard covering Email, SMS, WhatsApp, and Push in one place. Multichannel brands can compare performance, engagement, deliverability, campaigns, and flows more easily. Learn more

• Punchh SMS Consent Sync: Klaviyo can now sync SMS consent from Punchh, run Klaviyo’s native double opt-in process, and write confirmed consent back to Punchh. This helps restaurant and loyalty brands activate SMS consent while keeping both systems aligned. Learn more

• Quiet Hours in Campaigns: SMS campaigns can now delay or skip messages based on each recipient’s local quiet-hours window, with an optional maximum delay. This helps SMS and omnichannel senders reduce compliance risk while sending to larger audiences. Learn more

• Figma Plugin EU Data Residency Support: The Figma plugin now supports EU-hosted Klaviyo accounts. This closes an important integration gap for EU Data Residency customers, especially teams in EMEA. Open the Figma integration

• KMTA Migration Wizard: A closed-beta wizard helps eligible customers move from legacy sending infrastructure to Klaviyo’s infrastructure through guided setup and automated warming. The goal is to make migration safer for deliverability while improving sending performance over time. Learn more

• Klaviyo Starter: Klaviyo launched a simplified experience inside the Shopify admin, with signup forms, pre-built flows, and email campaigns available without switching between tools. It is designed for early-stage Shopify merchants who want to get set up quickly. Learn more