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chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Elevate Your Growth Summit

Whether you were able to attend the Elevate Your Growth Summit or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights below: Attendees had the opportunity to join four sessions today all focused around the idea of maximizing their digital marketing potential with Klaviyo. Here are additional resources for each session:Session 1: Maximizing your ROI with sign-up formsBlog: How to convert web visitors into lifelong customers: 16 sign-up form examples + 13 best practices from the experts Help center articles: Getting started with sign-up forms Understanding form blocks and fields Understanding styles for a sign-up form Understanding form targeting & behavior settings How to A/B test a sign-up form Session 2: Unlocking the power of ChatGPTHelpful resources: ChatGPT Prompts for Marketers | Downloadable Guide Help center articles: How to use Klaviyo’s subject line assistant How to use Klaviyo’s SMS assitant Session 3: Designing bette

chanel.phelpsKlaviyo Employee

published in Live training recordings

Recap Video: Klaviyo Product Event Feature Walkthrough

Thanks for your interest in our Post - Klaviyo Product Event Feature Walkthrough. Whether you were able to attend or not, you can find additional resources below. We’ll also link the recording of the session in the comments section below.I was joined by two amazing Klaviyo Product Managers, Hansen Liang and Corrine Lin, and we discussed the following new features: Showcase Scheduled Reports SMS Quiet Hours in Flows SMS Help Desk Integration Forms Library Improvements Template Editor Improvements Thank you! And please thread your ideas, comments, suggestions and questions.Don’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube Best, Chanel

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Klaviyo's SMS Day

Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Klaviyo Product Event - Live feature walkthrough

Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards Google Ads Rules-based product recommendations A/B testing for flows emails Two-way SMS in UK/AUS New template editor conversion Klaviyo APIs Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

chanel.phelpsKlaviyo Employee

published in Live training recordings

Recap Video: Klaviyo Product Event Feature Walkthrough - March 8, 2022

Thanks for your interest in our Post-Klaviyo Product Event Feature Walkthrough and thank you to every single person who tuned in to join us. Whether you were able to attend or not, you can find the replay and additional resources below. I was joined by the fabulous @hansenling and @wafaamuhammad, and we discussed the following new features: Performance Dashboard Signup Form Teasers Webhook Flow Actions SMS Profile Merge Developer Portal SMS Hosted Terms of Service Please thread your ideas, comments, suggestions and questions and we look forward to keeping the conversation going.Best, Chanel

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Enable SMS in Klaviyo (North America)

Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)

Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for small to medium sized businesses)

Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for small to medium sized businesses. We hope you feel more confident using Klaviyo reporting tools to assess performance.Please find the recording of the session below: In today’s session, we explored how a fictional brand would utilize Klaviyo reporting to understand marketing performance and business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunities. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Klaviyo Product Event - Live feature walkthrough - Winter 2023

Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers, Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for small to medium sized businesses)

This thread supports the analytics workshop tailored to small to medium-sized businesses run on Monday, June 5, 2023. Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting started with flows How to see a heat map when using the same link Campaign performance benchmarks Sending strategy based on engagement How to increase click rate If you want to learn more, check out our live training schedule to see when the next Interactive workshop is scheduled.

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses)

This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses). During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned how to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now Help Center Articles: How to create a winback flow How to cr

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the Experts] How Artificial Intelligence Drives Real Results

Thank you for joining our [Ask the Experts] How Artificial Intelligence Drives Real Results session! Whether you’re looking for a replay of this session or you want to catch up with some additional resources, you’ve come to the right place. Below, you can find the session recording: During the session we were joined by some amazing Klaviyo experts: @carola.leiva, Lead Product Manager @elliot.penson, Senior Software Engineer @chris.fox, Data Science Manager @nicholas.hartmann, Engineering ManagerThey walked us through what’s new with Klaviyo AI, showed us how to use the new AI features, and discussed how AI can help you achieve your business goals. Ready to dive deeper? Check out some the resources for each of the features we discussed below: Forms Display OptimizationHelp Center Article: How to optimize a form’s display settingsYouTube Video: Find the ideal display time for forms Segments AIHelp Center Article: How to use Segments AI to define a segmentYouTube Video: Define segments

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationHere are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flow Getting started with coupon codes in Klaviyo How to set up coupons for

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for small to medium businesses)

Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Live Q&A] New email template editor

In this session, @Anna McCarthy and @corrine.lin joined me to answer some of the most common questions related to the new email template editor. Whether you were able to attend the session or not, you can find a replay of the session below. Here are some resources to help take your sending to the next level:If you want to learn more, Check out this training: [Strategy session] Designing emails that convert If you need more help,Check out these help center articles: Guide to the Email Template Editor (new editor) How to access Klaviyo’s new email template editor How to insert a dynamic image in an email (new editor) OR check out these other community posts: All email template and coupon articles - updated weekly Classic vs New Editor Differences Universal Saved Content Alternating Sections - button, text, image Custom Fonts What new feature are you most excited about in the new email template editor? Let us know your thoughts in the comments below.

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Platinum Master Partner, QDL Agency

Thank you for joining our session today, Maximize Revenue with SMS featuring Klaviyo Platinum Master Partner, QDL Agency. In this session, we were joined by special guest Matt Fier, VP of Retention Marketing, of Klaviyo Platinum Master Partner, QDL Agency. We covered the following: Why SMS is a powerful marketing channel How to acquire SMS subscribers How to integrate SMS into your marketing strategy Live Q&A with MattYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support. Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantCase Study: Ghost Bed case studyBlog Posts: SMS marketing c

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Live Q&A] May product panel

Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.

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