Question about welcome flow timing best practices

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Hi all, what delay do you recommend between the first and second welcome email? Thanks.

Flows & automation

Temi O.Answer

Community Manager

Hi @klanaly1! A pretty common starting point is around 2 to 3 days between the first and second welcome email.

That usually gives someone enough time to engage with the first message without making the series feel too spread out. If your first email includes a discount or a strong next step, I’d usually lean closer to 2 days.

Temi@Klaviyo

Temi O.Answer

Community Manager

Hi @klanaly1! A pretty common starting point is around 2 to 3 days between the first and second welcome email.

That usually gives someone enough time to engage with the first message without making the series feel too spread out. If your first email includes a discount or a strong next step, I’d usually lean closer to 2 days.

Temi@Klaviyo

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