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Question about welcome flow timing best practices

  • July 17, 2026
  • 1 reply
  • 55 views

Hi all, what delay do you recommend between the first and second welcome email? Thanks.

Best answer by Temi O.

Hi ​@klanaly1! A pretty common starting point is around 2 to 3 days between the first and second welcome email.

That usually gives someone enough time to engage with the first message without making the series feel too spread out. If your first email includes a discount or a strong next step, I’d usually lean closer to 2 days.

 


Temi@Klaviyo

1 reply

Temi O.
Community Manager
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  • Community Manager
  • Answer
  • July 21, 2026

Hi ​@klanaly1! A pretty common starting point is around 2 to 3 days between the first and second welcome email.

That usually gives someone enough time to engage with the first message without making the series feel too spread out. If your first email includes a discount or a strong next step, I’d usually lean closer to 2 days.

 


Temi@Klaviyo