The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Interactive workshop] Building a Cyber Weekend email template (for entrepreneurs)
Lets keep the conversation going from building a Cyber Weekend email template workshop for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor *Cyber Weekend email template reference sheetKey takeaways from the training: Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you added your own personal spin to the template built today.
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :Rappel des paramètres du flow builder dans Klaviyo 3 exemples de flows avancés : abandon de navigation (browse abandonment), réapprovisionnement (replenishment), retour en stock (back in stock) Réponses en direct à vos questions sur les flows Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à firstname.lastname@example.org pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Getting started with flowsFlow GlossaryUnderstanding flow triggers and filtersGuide to Flow BranchingHow to create a browse abandonment flowCreating a Replenishment FlowHow to build a back in stock flow
Why did you get started with Klaviyo? Our customers were asking for an integration, little did I know how big it would become for Gatsby and our mutual clients What message do you have for people new to Klaviyo? Spend some time learning about segments and flows, there is so much value to be had in properly utilizing these two things together. What is your favorite part of Klaviyo? The people! And all their integrations. What does the Klaviyo Community mean to you? Everyone trying to figure out this crazy industry together What is your favorite or most inspirational book?Just finished The Third Pole about Mt. Everest, amazing read What is your most treasured possession?My wedding band! Who would play you in a movie?Me. Sounds like fun!What is your favorite movie?Can’t choose - too hard What is your favorite vacation spot? Costa Rica! Especially the rain forest side of things.
🎙️ This week’s Friday FAQ: when should I use campaigns instead of flows? 🎙️ Do you have flows set up in your Klaviyo account but feel a little lost when it comes to campaign sending? Julie’s here to help with this week’s Friday FAQ where she outlines some of the most popular use cases for sending campaigns.
Hey Everyone!Quick inquiry: Me and my team have gone through a ton of klaviyo courses as well as external resources from the known experts in the space (i.e Daniel Budai, Chase Dimond, etc.)We have excellent foundational strategies and automations, but we’re wondering how to take things to the next level.Does anyone have any recommendations for GOOD email courses and/or resources that cover advanced mechanisms for email marketing?Thanks,
Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian
Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=aomd84mcnt Who Was On There: Rosie Wingate, Klaviyo Martijn Van Seters, Co-Founder @ Nuud Ieva Stuikyte, Head of Digital @ Nuud Recap:Okay, so, I’ve never heard of Nuud before. Maybe it’s a North American thing? Here, the big natural deodorant story is Native. However, I’m VERY intrigued by their product after watching this webinar. A vegan anti-odorant that is effective for 3-7 days?! Here’s the backstory, started in 2017. Things really started taking off in 2019 when they focussed on influencer marketing and paid ads. In fact, influencer marketing is so 🔑 to them, they have a team SEVEN doing influencer marketing. Curre
Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see
Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more.
Hey Klaviyo Community, It’s the first week of March, marking the official start to Women’s History Month. Not to mention, in just one week, International Women’s Day will be upon us. This is the perfect time to celebrate the women in your brand community! Looking for ways to celebrate?Check out our recent blog post, Eye-Opening Insights From 9 Women in DTC Marketing. These female business owners and marketing professionals share tips and tricks for leveling up your owned marketing. Learn from their advice and gain inspiration from their unique campaign examples.Need some marketing inspiration? Consider offering a promotion to celebrate International Women's Day or raising awareness for women’s organizations in your community. You can also highlight women in leadership at your company to show your appreciation for their hard work and add a more human element to your marketing. There are so many ways to celebrate, but now is the time to plan how you will communicate this to your audience
Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for APAC business owners)
Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten
The Klaviyo Community takes immense pride in fostering a dynamic and collaborative space where like-minded individuals come together to share valuable insights, uplift one another, and offer constructive feedback. Our gratitude knows no bounds for the remarkable contributions made by every member of this incredible community.Now, it's time to unite and celebrate the exceptional achievements of our top performers in July. Get ready to be inspired as we shine a spotlight on the stellar individuals who have illuminated our path and set new benchmarks of excellence. Join forces with us in this celebration and let their success inspire us all! Lights, camera, engagement! 🚀 Hold your applause as we introduce you to the unstoppable force: Andy Dawson, @bluesnapper . 🌟 Brace yourselves for the mind-blowing stats – Andy has clinched an astonishing 671 points, securing the coveted top contributor position for the second consecutive month!Picture this: 13 impeccably crafted best answers, seamle
Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!
I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!
Que vous ayez pu assister à notre Atelier Interactif ou non, vous pouvez accéder au replay ci-dessous! Cette session vous aidera à migrer de Mailchimp vers Klaviyo en douceur. Les sujets abordés: Intégrer Mailchimp et comprendre les données Construire dans Klaviyo: -Importer les tags et les templates -Recréer les signup forms et les email automations -Envoyer vos premières campagnes Klaviyo et clôturer votre compte Mailchimp. Voici des ressources additionnelles qui vous seront utiles pour suivre les étapes clés de la session. Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning Avez-vous envie d’aller plus loin ? Obtenez la “Klaviyo Product Certification” ici! Qu’avez-vous aimé dans la session? Qu’avez-vous construit en premier dans votre compte Klavi
Hey All, here’s a quick recap of the Live From Your Laptop session with GhostBed. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=y6tixm7oq9 Who Was On There: Ashley Werner, Director of Social Communications @ GhostBed Recap:This was a high energy conversation with Morgan and Ashley (ironic since the topic was around sleep products!). GhostBed sounds like they’ve done an amazing job of rebuilding their email list from scratch. They talked about how their previous email service provider built a list of unengaged subscribers. When they switched over to Klaviyo, it was basically building it from scratch. How? One subscriber at a time :) A common theme Ashley mentions on how they’ve grown their business is through being human. Putting people behind the brand. Letting v
Hi everyone!Super excited to be hosting Build It with Klaviyo: A/B Testing Signup forms for BFCM.Have you ever wondered if adding a discount to your form leads to a higher form submit rate? Well, that’s what we will be building together in today’s session. Join @julie.accardo and myself as we build that exact use case in Klaviyo. We will be monitoring this post, so feel free to ask a question in the comments below. We are excited to build with you all today! Here’s some helpful documentation for anyone attending the session. Best Practices for A/B Testing How to A/B Test a Signup Form How to A/B Test Offers Using Signup Forms How to Segment Form ResultsPro-tip: if you followed along, you might want more information on conditional splits and cloning in flows. Gillian
We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing
Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73 Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit. A combination of belief, resourcefulness, initiative, and perseverance. She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand. I believe it’s a big reason they s
Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for APAC customers
Hi you all! You’re invited to join our upcoming interactive workshop, titled “Build a Klaviyo winback flow from scratch.”If you can’t join live, no sweat! We’ve included a playback of the session and linked additional resources below.Happy building! [Replay link will be uploaded after the session is over] In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: ht