The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap video: Increase Revenue with a Klaviyo Account Audit
Thank you for registering for our Live Training: Increase Revenue with a Klaviyo Account Audit. Whether you were able to attend or not, you can find the replay and all of the resources mentioned during the session below. In our session today we covered: Account Audit Checklist Do you have the correct flows set up? Are there opportunities to optimize your live flows? Is your current campaign strategy yielding the best results possible? What segments can you build to test and understand your audience? Additional resources: Building segmentsDeliverability MonitoringCustomer Thank You flowUpcoming Live TrainingsAcademy CoursesThank you and please don’t hesitate to provide any comments or questions in the section below!
Recap video: Amazon Prime Day Sending Strategy
Replay here: If you didn't get the chance to make it to our live training yesterday, check out the recording above to get all the top tips to prepare for Amazon Prime Day (APD)! APD has been announced for 6/21-6/22, returning to their regular window after changing it in 2020 due to the pandemic. As the success of APD grows more and more brands are taking advantage of this brand-made holiday, and you should too.Join us in this crash course session on how to make the most of Amazon Prime Day. In this session, we cover:Prime day statistics What emails to send When to send emails Who to send emails toRetailer’s see a “Halo effect” around APD, with non-participating retailers seeing a 14% revenue increase in 2020 and participating retailers seeing a 43% increase. This doesn’t mean that you absolutely must send during APD, but the data backs the decision to do so!
Using user-generated content to increase brand awareness [Live Training]
The secret sauce to successful marketing strategies is the use of user-generated content. Many consumers want to hear from peers, family and friends - not from brands as they make purchasing decisions. On average 79% of consumers said purchasing decisions were influenced by user-generated content. Naturally for brands, the question remains, “how do we get consumers to share content”?In this session we answer this and much more:Why user-generated content is important Examples of user-generated content Social commerceFor me, understanding how to utilize user-generated content with social commerce is the key. Social commerce isn’t talked about as much as ecommerce, but I think it’s the next major revenue stream for brands that are looking to create better customer experiences. Platforms such as Facebook, Instagram, Snapchat, Tiktok and Twitter are now allowing users to buy from brands directly in app vs clicking through to a brands website, where a lot can go wrong. There’s so much that
LFYL Recap - GhostBed - May 25, 2021
Hey All, here’s a quick recap of the Live From Your Laptop session with GhostBed. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=y6tixm7oq9 Who Was On There: Ashley Werner, Director of Social Communications @ GhostBed Recap:This was a high energy conversation with Morgan and Ashley (ironic since the topic was around sleep products!). GhostBed sounds like they’ve done an amazing job of rebuilding their email list from scratch. They talked about how their previous email service provider built a list of unengaged subscribers. When they switched over to Klaviyo, it was basically building it from scratch. How? One subscriber at a time :) A common theme Ashley mentions on how they’ve grown their business is through being human. Putting people behind the brand. Letting v
Ecommerce Packaging: An innovative solution to brand awareness [Live Training]
We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi
LFYL Recap - Jofit - May 17, 2021
Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73 Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit. A combination of belief, resourcefulness, initiative, and perseverance. She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand. I believe it’s a big reason they s
LFYL Recap - HYLETE - May 5, 2021
Hey All, here’s a quick recap of the Live From Your Laptop session with HYLETE. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (some great tips in there!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=pigrah3nvl Who Was On There:Jamie Wardlow, VP Marketing @ HYLETE Leilana Luna, Email/SMS Marketing Manager @ HYLETE Dr. Nancy Lin, Lifestyle Coach @ HYLETE Host, @MorganLaskey1025 Recap: From Jamie’s Session:To grow the business at the early stages they go in all-in on customer service, giving everyone who interacts with them a “human experience” [Manny’s Notes] people buy from people they like (they didn’t say that, but that’s something I learned during my experience in sales) This allowed them to build up a strong community. An interesting they’re able to do is crowdsource product backing on their own platform (us
Get Ready for Mother’s Day with this Marketing Strategy Template!
For US folks, Mother’s Day is just around the corner on May 9th. If you haven’t started planning, it’s not too late! You can still put together a successful Mother’s Day campaign this holiday season. Check out our course Developing a Mother’s Day Marketing Strategy. In less than 40 minutes, you’ll have the tools you need to build your strategy, example campaigns for inspiration, and a template to help you plan a robust content calendar for the week leading up to Mother’s Day. Happy sending!
Calling all Klaviyo Agency Partners! What do you want to see in Partner Academy?
Hi Klaviyo Partners,I’m Anni, a Partner Content Specialist, and my job is to create content that helps you deliver a top-notch experience for your clients. I’m interested in hearing about what content you’d like to see in Partner Academy so I can support you as you grow your agency. Here are some questions to get us started:What are your biggest challenges or areas for improvement when selling to or servicing Klaviyo clients? What specific topics are you interested in learning more about? What format of content helps you learn best (long courses, short clips, articles, etc.)? What general feedback do you have about Partner Academy today?If you’re interested in setting up a 15 minute call to discuss further, please email me directly at firstname.lastname@example.org. I look forward to hearing from many of you!
Clubhouse Discussion: Benchmark's Q&A
After viewing Klaviyo’s Product Announcement about the latest Benchmarks feature, I was very excited for brands to quickly gather insights at a glance and execute with new, actionable data. As with any new product launch, you may have questions around use cases for this feature, or have questions around how Benchmarks fits into the existing Klaviyo data analysis ecosystem.To answer these questions, and many others, that brands have been curious about, join us during our Klaviyo Benchmarks discussion on Clubhouse. We’ll be joined by Klaviyo Data Scientist, Royce Yap and Product Manager, Mark Piana who helped build the product to provide insight into best practices and the future of eCommerce data analysis. If you already have some questions on Benchmarks, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. We’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversa
Recap of Doe Lashes & Octane AI AMA
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Clubhouse Discussion: SMS Q&A
Hi Community!Like many of our customers, I was very excited to watch Klaviyo’s Product Announcement about Klaviyo’s newest SMS product feature! With SMS, Klaviyo customers can dynamically communicate with their audience in one of the most engaging mediums: text. But how does someone get started with SMS? What are the best use cases for SMS? What role does Klaviyo see SMS playing in the future? Make sure to tune in to our Clubhouse Discussion: SMS Q&A to hear more from our Head of SMS, Andrea Wan, on the best practices she recommends for brands looking to explore adding SMS to their marketing arsenal. If you already have some questions on SMS, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. Additionally, we’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversation!
Klaviyo’s Login Page Has a New Look!News
Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action: your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!
How to Audit Your Klaviyo AccountTutorial
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!
Klaviyo's First-Ever Product AnnouncementNews
Hi Community For those of you that had the opportunity to join us for our first-ever Klaviyo Product Announcement, we’re so glad you were able to tune in to hear about our newest updates up close and in action! If you weren’t able to catch the Product Announcement event today, fear not! You can get caught up on all the material we covered in this video here, or you can check out our blog post for the key highlights. This time around, we highlighted SMS and Benchmarks — two major updates that can help you grow your business faster and hone in on your biggest opportunity areas.Looking for more resources to SMS and Benchmarks? You can find some helpful articles, courses and Live Trainings with the links below! SMS Getting Started with SMS & MMS Getting Started with Using SMS and Email Together Strengthening Your Relationships with Customers Via Klaviyo SMS Course Level Up: SMS Best Practices Post-Klaviyo Product Announcement (Live Q&A - April 7 @ 10AM EDT) SMS Marketing Q&am
Klaviyo Growth Podcast ft. Daasity
We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing
[Poll] How is your brand navigating post-Brexit ecommerce in Europe?
Brexit may have passed nearly three months ago, but navigating post-Brexit European ecommerce is still an ongoing issue for many business owners. Has Brexit affected your business or operations as well?If so, here are a few resources that are part of the Ecommerce Marketer’s Guide to Brexit:1. 13 Communication Tips to Drive Loyalty after Brexit. Customer retention in changing times can come down to simple communication with customers—are these tips something you’re already doing to make sure your customers are informed?2. Customs and Shipping Post-Brexit. It’s not a flashy topic, but understanding the details of shipping and customs is crucial to providing a smooth customer experience after Brexit. 3. Brexit’s Impact on Businesses: FAQs, Answered. Important deadlines and everything else you need to know (plus a ton of resources you might not have seen yet).Check out the full guide to see all the topics we covered. What other obstacles have you encountered? Share any ongoing challenges
Klaviyo Growth Podcast ft. Gr8nola
Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience. Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrow
How many emails do you typically have in your welcome flow?
Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?
Klaviyo Growth Podcast ft. Tuft + Paw
Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInst
Happy Women's History Month
Hey Klaviyo Community, It’s the first week of March, marking the official start to Women’s History Month. Not to mention, in just one week, International Women’s Day will be upon us. This is the perfect time to celebrate the women in your brand community! Looking for ways to celebrate?Check out our recent blog post, Eye-Opening Insights From 9 Women in DTC Marketing. These female business owners and marketing professionals share tips and tricks for leveling up your owned marketing. Learn from their advice and gain inspiration from their unique campaign examples.Need some marketing inspiration? Consider offering a promotion to celebrate International Women's Day or raising awareness for women’s organizations in your community. You can also highlight women in leadership at your company to show your appreciation for their hard work and add a more human element to your marketing. There are so many ways to celebrate, but now is the time to plan how you will communicate this to your audience
Let’s Get Certified! Announcing the Klaviyo Product CertificationNews
Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla
Will Klaviyo make it compulsory for Partner Agencies to acquire Klaviyo Product Certification in the future?
Hey guys, I got invited to take the Klaviyo Product Certification course and I cleared the exam in my first attempt. It feels pretty good but I do have a question. Will Klaviyo make it compulsory for its partner agencies to acquire Klaviyo Product Certification in the future? I’ve read something like that somewhere in the Klaviyo docs. Anyway, I got mine and you should get yours too.Kudos to Klaviyo for designing an excellent curriculum and exam for the certification. Thank you,Sourabh.Klaviyo Product Certification
🎙️ Klaviyo Growth Podcast: Creator's Edition - Standard Issue Tees
On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.
What is your opinion on Product Review setup?
I have someone doing an analysis on our website and current setup with Klaviyo. We have had the Turbo up for about six months and joined Klaviyo.While we wait for the analysis to be finished; does anyone have any suggestions on Product Review setup?To me Product Review seem to be getting out of hand and seem to not be being managed or implemented well. So many sites have them now and I understand the benefits. If understand the consumer now expects to see them or the trust factor drops on the site.Some systems seem to be so overwelming that they overlap Klavio which hurts efficiencies in my book.Some say if all depends on sale volume as to the importance. We have a newer site…about 40 sales per month.Any feedback would be appreciated. Thanks
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