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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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sofiacsousaPartner

posted in Show & Tell

YOUR OPINION MATTERS! What arguments have you been using to combat "E-mail Marketing is Dead" statement?

Let me explain more.We live in a competitive world where people constantly love to say that the “next big thing is it” and that “Facebook is dead” or “E-Mail Marketing is dead” or “SMS Marketing is dead”. However, I’d love to know what you guys have been reading, discussing and seeing, on what’s been happening within this area.PS- I’m a genuinely curious person that loves to hear others opinions :D please share

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Phillip Rivers

Why did you get started with Klaviyo? Because it’s the best. What message do you have for people new to Klaviyo? Don't be intimidated. The sky is the limit, just start small. What is your favorite part of Klaviyo? The flows and segments. What does the Klaviyo Community mean to you? It's like home kinda. a group of likeminded people I can relate to. What is your favorite or most inspirational book?Shoe Dog What is your most treasured possession?Don Drysdale signed baseball Who would play you in a movie?MaverickWhat is your favorite movie?GoodFellas What is your favorite vacation spot? Somewhere with a beach

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

May Product Update

Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more.

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse o

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Own your relationships after the holidays (for small/medium-sized businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

cassy.leeKlaviyo Alum

posted in Live training recordings

Clubhouse Discussion: SMS Q&A

Hi Community!Like many of our customers, I was very excited to watch Klaviyo’s Product Announcement about Klaviyo’s newest SMS product feature! With SMS, Klaviyo customers can dynamically communicate with their audience in one of the most engaging mediums: text. But how does someone get started with SMS? What are the best use cases for SMS? What role does Klaviyo see SMS playing in the future? Make sure to tune in to our Clubhouse Discussion: SMS Q&A to hear more from our Head of SMS, Andrea Wan, on the best practices she recommends for brands looking to explore adding SMS to their marketing arsenal. If you already have some questions on SMS, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. Additionally, we’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversation!

chloe.strangeCommunity Manager

published in Product Updates & Announcements

New tech integrations framework

Integrating third-party systems with Klaviyo has always been crucial. It’s what allows you to strengthen your personalization, segmentation, and analytics.Building integrations has been a core priority for us since day 1, and with help from our growing ecosystem, we now have over 350+ pre-built integrations. We wanted to update you on the infrastructure investments we’ve made.Introducing the Integrations Generation Framework (IGF)IGF is our internal framework designed to simplify and accelerate the development of integrations. It: Eliminates redundant boilerplate code Allows integration creators to configure unique actions declaratively and Reuses the bulk of code across integrations while requiring minimal customization for mapping external data to Klaviyo’s API modelsTo dive into all of the technical details, check out our engineering blog, where our R&D team goes into the weeds on all things IGF. IGF success story: Intercom Our first integration built with IGF was Intercom. B

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo for branded sender IDs (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a shareable subscribe page an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentHow to use a subscriber pageHow to embed a sign up form on your websiteUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SM

retentionChampion & Partner

posted in Live training recordings

What are some of the biggest troubles you had when you started using Klaviyo?

Hi Klaviyo Community!We are Retention Commerce. A digital agency that helps clients to get the best out of their email marketing.We want to know what are some of the troubles you had when you first started using Klaviyo. What was the hardest part to learn or implement? With nearly 5 years experience in using Klaviyo, we already forgot about the beginners struggle.We want to find out what were the biggest obstacles you had, so we can try and address some of them and help this community grow bigger.

Nicolas LamirauxKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Migrer de Mailchimp vers Klaviyo

Que vous ayez pu assister à notre Atelier Interactif ou non, vous pouvez accéder au replay ci-dessous! Cette session vous aidera à migrer de Mailchimp vers Klaviyo en douceur. Les sujets abordés: Intégrer Mailchimp et comprendre les données Construire dans Klaviyo: -Importer les tags et les templates -Recréer les signup forms et les email automations -Envoyer vos premières campagnes Klaviyo et clôturer votre compte Mailchimp. Voici des ressources additionnelles qui vous seront utiles pour suivre les étapes clés de la session. Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning Avez-vous envie d’aller plus loin ? Obtenez la “Klaviyo Product Certification” ici! Qu’avez-vous aimé dans la session? Qu’avez-vous construit en premier dans votre compte Klavi

Mailbox MannyPartner - Silver

posted in Product Updates & Announcements

💻 LFYL Recap: Nuud - June 24, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=aomd84mcnt Who Was On There: Rosie Wingate, Klaviyo Martijn Van Seters, Co-Founder @ Nuud Ieva Stuikyte, Head of Digital @ Nuud Recap:Okay, so, I’ve never heard of Nuud before. Maybe it’s a North American thing? Here, the big natural deodorant story is Native. However, I’m VERY intrigued by their product after watching this webinar. A vegan anti-odorant that is effective for 3-7 days?! Here’s the backstory, started in 2017. Things really started taking off in 2019 when they focussed on influencer marketing and paid ads. In fact, influencer marketing is so 🔑 to them, they have a team SEVEN doing influencer marketing. Curre

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Better understand your audience list with the subscriber growth report

Do you know how to get a comprehensive view in Klaviyo of how your total subscriber list is growing or shrinking? The new subscriber growth reportWith our new subscriber growth report, you can track the health of your opt-in list into one easy dashboard. It aggregates data from across the Email and SMS marketing channels, offering a holistic view of your current subscriber base and growth or shrinkage compared to prior periods. Viewing by opt-in sources lets you see how you’re acquiring new subscribers, while the exclusion sources view tells you the reasons why previously subscribed customers are no longer eligible for marketing. The subscriber growth report helps you keep your finger on the pulse of your customer base. So we want to hear from you in the comments:How have you used the subscriber growth report? What are some key takeaways that would help others in the community?

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Friday FAQ: when should I use campaigns instead of flows?

🎙️ This week’s Friday FAQ: when should I use campaigns instead of flows? 🎙️ Do you have flows set up in your Klaviyo account but feel a little lost when it comes to campaign sending? Julie’s here to help with this week’s Friday FAQ where she outlines some of the most popular use cases for sending campaigns.

RaraActive Contributor I

posted in Show & Tell

How to use your EDM stats to convince your boss giving you more assets and resources!?

Ok this is a real situation. To not bore you with all the background details, I will explain in a shorter manner. After a few weeks of sending, right now the revenue generated by EDM is close to 40%(36% by flow, 4% by campaign), but because our shopify store overall is only making a few thousandss a week. So the percentage wise might look great but on the other side, the total revenue just not enough. I need more traffic to make this retention machine to generate more revenue I want to use some of the stats to go to the boss and say :” These are the reason why we need increase ad spends or budget on our website!” Question: What will these stats or number be?

alex.hongKlaviyo Alum

published in Product Updates & Announcements

Community Monthly Roundup [Jan 2022]Blog

Hi there Community Members! Happy Lunar New Year to those that celebrate and I hope your January was full of new discoveries, fun memories, and amazing marketing strategies!Starting with last month, I wanted to present everyone with a small recap of each month going over some popular topics we’ve seen pop up in the Community, as well as offer some resources that are related to the most common subjects. We hope that this will provide both a monthly recap of resources for trending topics for specific months and we can see how we’ve all progressed in our Community journey here over time. We hope that you gain as much out of this as we do and hope to see all of you excelling with the Klaviyo product and sharing your knowledge with other community members as well!Popular TopicsThrough the month of January, we saw that the three most popular posts all had something to do with design and customization! It’s great to see that our Community has taken the next step to level up their marketing an

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Friday FAQ: Why is cleaning your list crucial?F.A.Q.

Heading to the Cyber weekend, you want to make sure any emails you send are successfully delivered. Join Nicolas as he explains why cleaning your list can help.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Friday FAQ: How can I use email and SMS together?F.A.Q.

Join Emily for a 60-second summary of how your email and SMS marketing can seamlessly complement one another.

chloe.strangeCommunity Manager

published in Product Updates & Announcements

5 one-click integrations to level up acquisition and conversion

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok Key use cases for TikTok: Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Pinterest added to our integration ecosystem

We have recently launched a new addition to our ecosystem of 350+ integrations: our Pinterest integration. Why Pinterest? It’s a platform for inspiration at the intersection of search, social and commerce. As a leading full-funnel solution that drives people from discovery, to decision, to purchase, all in one place, Pinterest continues to drive impact for brands—especially those offering luxury products. Now, with the new Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers. As a result, you can deliver targeted ads based on a customer’s stage in their lifecycle, taking ROAS to the next level. Here’s what you can achieve with this powerful integration: Create actalike audiences to grow your customer base: Build actalike lists of potential new buyers based on your highest-value customers, like an RFM-based Champions segment. Retarget high-intent segments to drive conversions: Target seg

Mailbox MannyPartner - Silver

posted in Live training recordings

LFYL Recap - HYLETE - May 5, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with HYLETE. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (some great tips in there!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=pigrah3nvl Who Was On There:Jamie Wardlow, VP Marketing @ HYLETE Leilana Luna, Email/SMS Marketing Manager @ HYLETE Dr. Nancy Lin, Lifestyle Coach @ HYLETE Host, @MorganLaskey1025 Recap: From Jamie’s Session:To grow the business at the early stages they go in all-in on customer service, giving everyone who interacts with them a “human experience” [Manny’s Notes] people buy from people they like (they didn’t say that, but that’s something I learned during my experience in sales) This allowed them to build up a strong community. An interesting they’re able to do is crowdsource product backing on their own platform (us