The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for entrepreneurs)
Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. View the session replay below: During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now. Case studies: Solo Stove - https://www.klaviyo.com/custom
[Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses)
Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses). We will upload the video as soon as it processes. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationYou can find some helpful resources below. Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Information on creating coupons: Getting started with coupon codes in Klaviyo How to set up coupons for BigCommerce How to set up coupons for WooCommerce How to create unique coupon codes for Shopi
Hello Community!My name is Bill I am a member of the Growth Success Team here at Klaviyo. We are a team of strategic experts with the goal of helping you make the most out of your Klaviyo account. With BFCM rapidly approaching our team will be in community more often to help make sure that everyone feels supported and ready cyber weekend. For this post I wanted to cover a few resources and piece of advice to get you started. First, we have a content calendar template to help visualize your BFCM communications. Once everything is plotted out you can begin creating the content and get your team on the same page to make Cyber Weekend as stress free as possible.When considering your BFCM strategy, one point I always like to make is to consider what your audience is telling you. My mantra is always “use data to drive your decision making”, take a look at your previous campaigns and identify which performed well and which performed less than what was expected. What was the difference between
Brexit may have passed nearly three months ago, but navigating post-Brexit European ecommerce is still an ongoing issue for many business owners. Has Brexit affected your business or operations as well?If so, here are a few resources that are part of the Ecommerce Marketer’s Guide to Brexit:1. 13 Communication Tips to Drive Loyalty after Brexit. Customer retention in changing times can come down to simple communication with customers—are these tips something you’re already doing to make sure your customers are informed?2. Customs and Shipping Post-Brexit. It’s not a flashy topic, but understanding the details of shipping and customs is crucial to providing a smooth customer experience after Brexit. 3. Brexit’s Impact on Businesses: FAQs, Answered. Important deadlines and everything else you need to know (plus a ton of resources you might not have seen yet).Check out the full guide to see all the topics we covered. What other obstacles have you encountered? Share any ongoing challenges
On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.
Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for large to mid-market businesses)
Thanks for joining today’s session! We will upload the recording as soon as it processes. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers Once those four steps are complete, do not forget to analyze the data! Additional resources: Session worksheet Andie Swim case study Club L case study Understanding integrations Explore Klaviyo integrations Thanks for joining! We hope to see you again soon. Happy Sending!-Gillia
Listen to Michael Pinckney of Pinckney Cookie Cafe share his story about how he brought his business to ecommerce in the wake of COVID. There are some great insights into how he prioritized, what he wished he had done sooner, and how he is giving back to the community in these uncertain times. And treat yourself to some great cookies at https://lovethesecookies.com/! It’s great to listen to Michael share how he never really thought Black Friday was right for his business when he started but is now planning on taking advantage of the holiday. Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple PodcastsSpotify PodcastsThank you,
The most important aspect of email marketing is not just about building an opt-in quality list or designing beautiful email templates or writing compelling persuasive copy or even playing with the automation workflows...Of course, all these aspects are crucial elements of your email engine...But, even before that, there's this 'ONE' thing that you ("as entrepreneurs & marketers") have to change, if you want to see long term predictable results from your email programs...And, that #1 thing is the "RIGHT MINDSET" to -- treat email address as a 'person';- build a true relationship with them the moment they exchange their email address with you - think for once 'how much you truly know them, their pain points & preferences';- move from list marketing mindset to relationship marketing mindset;- transition from “one-size-fits-all” to triggered and personalised communications;- be present at every phase of their customer lifecycle & ensure sending the right & relevant email at
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.
This week's Friday FAQ: how do I create targeted forms?Are you wondering how to optimize your forms and target them strategically to certain customers? Join Taylor as she shares all the ways to target a form's behavior in Klaviyo to accomplish your goals.Interested in learning more about Klaviyo forms? Sign up for a Getting started with Klaviyo training today! https://app.livestorm.co/klaviyogrowth/getting-started-with-klaviyo-6
Thanks for joining today’s training! Here is the recording in case you missed it: [replay will be uploaded as soon as it’s done processing:] During the training we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference Below you will find all of the resources that helped us design the training. Klaviyo documentation: Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™ How to show or hide template blocks and sections based on dynamic variables (new editor) External references: 10 Great Examples of Personalized Marketing
Good morning Community!Due to an ongoing AWS incident, we are experiencing a range of degradations in the Klaviyo application. This includes elevated error rates using the Klaviyo app, processing signup form events, and delays in analytics processing. We are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David
Bonjour à tous,Ce post contient toutes les ressources relatives à notre atelier virtuel [Interactive workshop] Créer un template d'e-mail pour Black Friday. Enregistrement de la session Pendant cette session, nous avons :étudié l’anatomie d’un template d’e-mail Black Friday parfait créé ensemble un template d’e-mail pour le Black Friday qui est optimisé pour le taux de clics dans Klaviyo Liens utilesFiche référence contenant les instructions Hub Black Friday Cyber Monday Ressources additionnellesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Message personalization reference (liste des tags dynamiques) Email clipping troubleshooting My email looks different when viewed in Microsoft Outlook Dark mode email design best practices Outils de prévisualisation d’e-mail (Klaviyo integrations directory) Cours Black Friday Cyber Monday sur Klaviyo Academy -- Besoin d’aide ? Posez vos quest
Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customer
Thank you for registering for our Live Training: Live Q&A - Post Cyber Weekend Strategy. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. This Live Q&A will focus on unpacking our findings and results from this year's Cyber Weekend sales. We'll present some frequently asked questions about how to keep the momentum going, and then we'll open up the floor so you can ask questions regarding how to analyze your data, what worked well and what didn't, and next steps.In this session, we'll cover:Reporting on Cyber Weekend success Indicators to keep up momentum vs. focus on deliverability All of your Cyber Weekend questions!Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. 60 second feedback survey here. Thank you,
Hello, Klaviyo Community! I’m Marissa on the Customer Education team. You may have noticed that Customer Ed. and Community have been busy expanding the variety of resources we offer to help you own your destiny and grow your business using Klaviyo. From launching an Academy website with strategy-based courses and a brand new product and SMS certification program, to creating this very Community last year, there are now many more ways for you to learn with Klaviyo. But with all these new options, how do you know which is best for you? I’m excited to announce that today we launched a unified search experience on our Help Center to guide you to the right resource, regardless of where it lives! Unified search means that you can now search across the Help Center, Academy, and Community – all from our Help Center website. This experience is similar to the one already available on the Community. As we continue to expand our resource offerings, we will also expand this functionality so that y
The Black Friday and Cyber Monday (BFCM) shopping extravaganza demands meticulous planning and execution to deliver successful campaigns. However, the story doesn't end with the last click. As the year draws to a close, businesses are presented with a valuable opportunity to explore and refine their strategies, ensuring sustained success beyond the BFCM rush. Let's dive into how to review key BFCM data and use it to power your marketing communication after the holiday season. Data Analysis: Let's begin by digging into the data. It is important to understand customer behavior during the BFCM period. Key metrics to analyze include: open rates, click rates, conversion rates, and revenue generated from your email campaigns. It is essential to ask specific questions to gain deeper insights into your performance. Here are some questions to help guide your data review.Open rates: What was the overall open rate for the BFCM email campaigns? How did open rates compare to previous campaigns or
HI to the team,I attended the August 1th session - unfortunately the recording is not showing. I'm interested in the chat history of this session as there were some interesting questions and answers.Can you give me access to that too?Sample template from the meeting:Can you also provide the example template developed there. Then you can understand the creation of the template better.
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