The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for APAC businesses)
Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow exam
Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.
Greetings you all!Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Eval
Hey Community! Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. In fact, this is what makes our Community not only special, but thrive! We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community!Thank you for your positive impact over the last month!@retention @tiebar @Reestar @Diyafury Let’s congratulate them and share any stories of how you’ve been impacted by these four users! We’d love to hear it!
Create a loyalty programWhat is it?Intermediate-level course that teaches customers how to set up a loyalty program in Klaviyo that best suits their business. By the end of this course, you'll be able to:Determine the criteria for your VIP segment Set up automated welcome messages Design personalized VIP campaign content Target VIP customers with forms Reach VIP customers on social media Analyze loyalty program performance data Identify strategies to improve your loyalty programWho should take this course?Klaviyo users who want to set up a loyalty program in Klaviyo and learn key features to personalize the experience for their VIP audienceCreate strategic sign-up formsWhat is it?Beginner-level course, customers will learn how to build strategic sign-up forms in Klaviyo that help increase ROI. By the end of this course, you'll be able to:Explain the role forms play in a customer’s journey Align forms with business goals Apply design principles to forms Create forms to collect customer
Hello there! Coming to you with a very special surprise for our beloved Community members! Do you love segmenting to your heart’s delight?Do you have lingering questions about the best uses cases for segmentation in your account?Would you love an intimate session with Klaviyo experts to get some questions answered as well as share your feedback and have your voice heard? Say no more! We are doing our first ever sweepstakes on Twitter during 3/15-3/18 for a chance to win a live Q&A & product feedback session with Klaviyo experts on a feature we know you love: segmentation! To enter for a chance to win, you’ll need to head over to this Twitter thread and share these two things:Follow us on Twitter Reply in the Twitter thread on our original post about what the Community means to you! Three lucky winners will be chosen on Monday, 3/20! US based users eligible only. We can’t wait to hear what the Community has meant to our 10k+ members who make this platform a collaborative and
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)
Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci
Hello Community! Today we’re pumped to bring you perspective from Mary Coggins of Athletic Greens and our own Geanna Flavetta of the Academy team. Mary brings a unique perspective as a now Klaviyo customer that used to be a Klaviyo consultant. One of best pieces of advice Mary has is to “get the basics up and running” before starting to get fancy within Klaviyo. Generally referring to the Welcome Series, Abandon Cart, and Browse Abandonment flow. We see this all too often where people start to get into the weeds on advanced automation that will likely net them less revenue than one of these flows.Lastly, it was great to hear about the products Athletic Greens has, especially in a time of year where health is at the top of a lot of our minds. Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your
Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for large and mid-market businesses))
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Gettin
This week’s Friday FAQ: is a dedicated sending domain right for your business? Join Julie to learn about the differences between a shared and dedicated sending domain and how to decide which is right for your business.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training
Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!
Hey Community, I'm Taylor on the Growth team and I manage our podcast and social growth accounts. Every Tuesday, I'll be adding a brand new episode here featuring Klaviyo customers and partners who are innovating their email marketing strategies. If there's a topic you'd like to see, or if you’d like to participate on an episode, please let us know in the comments!In our first partner Growth Podcast, Phil Rivers of Tetra and I go through a Klaviyo account and pinpoint what our customers should focus on when analyzing their success. There’s so much one can do inside Klaviyo it is helpful to get some outside advice on where to start and what to expect. Phil is a great resource and one of the most relevant quotes he gave was “Greatness is the enemy of good enough”. Do you find yourself getting stuck on perfection instead of just hitting send/turning a flow live? Let us know where and we’ll do our best to help. Our other podcast episodes feature a blend of customers and partners who give
Was suggested Klaviyo as a great solution by the mentor from Kellysellor.com and wanted to give it a try. I ran into small issue that I use Wordpress and OxygenBuilder as my webpage designer. When I went looking for information on does it integrate there was nothing on the whole web about about which was not a good start.But I loved what Klaviyo could do and set about trying to make it work. Life would have been alot easier if I had realised that my duckduckgo extension was blocking Klaviyo from working due to privacy (so take a note of that if you have privacy blockers running). However I did get it to work and from that wanted to post to community so other could fine out it can be integrated and it does work rather well with Oxygen Builder.Now into the technical stuff for Oxygen Builder people who have landed here:There are two ways you can do this. Add a code block to the area that you want the signup to appear then add the code into the PHP/HTML section (it is a div statement).
Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs)
This post contains resources related to the live training [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs) run on Monday, June 26, 2023. Session recording During this session, we discussed:What is the overview dashboard How to conduct an account health check using the overview dashboard Health check 1: Compare flow and campaign performance Health check 2: Identify improvement areas Health check 3: Monitor deliverability health Helpful resources Workbook: Google Docs: https://klaviyogrowth.com/3Ns6OEs Word: https://klaviyogrowth.com/43UGLfT [Help article] How to build an analytics or overview dashboard [Help article] Troubleshooting empty cards on analytics or overview dashboards Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop!
What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what keeps them up at night, and what keeps them going each day. ️ With each episode release, we’ll include a link in the Community so that you can stay plugged in to the latest conversation! ❓Community Members: As you navigate, learn, and grow your business, what is one piece of advice you wish you had when you started, or what’s one piece of advice you’d give to someone embarking on th
SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se
Earlier this year we released a new Overview Dashboard while allowing you to use the current analytics dashboard if you weren’t ready to transition. The new dashboard is your one-stop-shop to view all your core Klaviyo metrics. With the new dashboard you can: Customize views to fit your business needs Quickly identify trends with new visualizations Compare your performance to your peers with built-in benchmarks View side-by-side channel performance to identify which channels have the highest conversion The new Overview Dashboard will replace the existing analytics dashboard on December 30, 2022. Starting on December 30, we will be sunsetting the previous analytics dashboard, which means you will no longer have access. Please be sure to set up and customize your new dashboard to continue to view and analyze your performance.Review our Help Center article with more details on how to set up your new dashboard. The Community team is available to answer any questions if any arise.Star
At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others. We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid (102 points) @worcestershiresauce (86 points) @popsmash (71 points) @brewcrew (67 points) @jmacman (65 points) Are you re
Recap discussion: [Strategy session] Own your relationships after the holidays (for small/medium-sized businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.
This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist
Whether you were able to attend today’s live Q&A session or not, the replay of the session is available for you to watch below! Thanks @Spark Bridge Digital LLC for all of your insights on how we can prepare for the upcoming Black Friday/Cyber Monday rush. Additional resources that can help you as you plan:BFCM tactics consumers loved (and loathed) in 2021 Represent’s No Discount Black Friday Tactics—Outside of Discounts 15 real Black Friday/Cyber Monday email campaign examples and results Klaviyo Academy Course: Preparing for Black Friday/Cyber MondayHave more questions? Thread your questions below ⬇ or start your own post on Klaviyo Community!
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