The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

Taylor TarpleyCommunity Manager

published in News & Announcements

Cleaco ClearPitch Earth Day Contest: Win up to $75k worth of prizes!

Hi Community! 🌳 In celebration of Earth Day, we’ve partnered with Clearco on a special edition of ClearPitch, an exclusive data-driven pitch competition for the entrepreneurs and businesses dedicated to Corporate Social Responsibility, and the sustainability of the environment & social landscapes in which they operate! Guess what? We want YOU to apply! Offered only to high-growth companies in our ecosystem, three applicants will be selected to pitch their business to an esteemed panel of judges, and win up to $75K in prizes, including a $15K cash prize to support you in your business growth. Thursday, April 21st2pm - 3:30pm EST [APPLY NOW] It only takes 5 minutes to apply, and your sales & marketing accounts must be connected during the application process. Finalists will be selected based on their online performance data collected during the application. The winning finalist will be awarded $75K worth of prizes, including: $15,000 USD A $5,000 USD credit on top of first

chloe.strangeCommunity Manager

published in Show & Tell

BFCM Prep: Get ready for BFCM Game Day!

This month’s theme: Ready for BFCM Game DayIt’s November so the days are getting shorter and the temperatures may be getting lower, so now’s the best time to hunker down and learn more on all of the topics that you’ve been meaning to dig deeper into.We’ve got you covered with:Academy courses and certifications Live trainings and Help Articles for when you’re getting stuckIt’s not too late to level-up in preparation for BFCM!

Taylor TarpleyCommunity Manager

published in Show & Tell

Best practices for Cyber Weeknd and winter holiday strategies recap [Superuser event]

Hi all! What a great time we had together for our Superuser quarterly networking and strategy session yesterday! We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB ! Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers! To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!

Nicolas LamirauxKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Migrer de Mailchimp vers Klaviyo

Que vous ayez pu assister à notre Atelier Interactif ou non, vous pouvez accéder au replay ci-dessous! Cette session vous aidera à migrer de Mailchimp vers Klaviyo en douceur. Les sujets abordés: Intégrer Mailchimp et comprendre les données Construire dans Klaviyo: -Importer les tags et les templates -Recréer les signup forms et les email automations -Envoyer vos premières campagnes Klaviyo et clôturer votre compte Mailchimp. Voici des ressources additionnelles qui vous seront utiles pour suivre les étapes clés de la session. Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning Avez-vous envie d’aller plus loin ? Obtenez la “Klaviyo Product Certification” ici! Qu’avez-vous aimé dans la session? Qu’avez-vous construit en premier dans votre compte Klavi

David ToCommunity Manager

posted in News & Announcements

Klaviyo is currently experiencing Delays on Toll Free numbers sending MMS. Please visit the Klaviyo Status page for more details

Hey Community!Klaviyo is currently experiencing delays in Toll Free numbers sending MMS due to a limitation in downstream capacity. This incident began on Friday, November 26 shortly before 10:00 AM Eastern Standard Time. Campaigns, Preview Sends, Flows, Conversations, and Keywords may be impacted. For upcoming sends, we recommend using SMS campaigns.We are actively working to reduce delays and will continue to provide updates on our Klaviyo Status page. You can also receive automated updates on this incident by Subscribing to this incident.Thank you for your patience and have a happy BFCM!David

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Daasity

We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Advanced SMS strategies to prep for the holidays

Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian

Taylor TarpleyCommunity Manager

published in News & Announcements

Meet the Champions: Katherine Burlock

Why did you get started with Klaviyo? I started learning about Klaviyo for my role as an Account Strategist at &BAM, and became more and more interested in learning all of the features and ways to use it. What message do you have for people new to Klaviyo? If you have a question or aren't sure about something, the Community is a great place to look! Often someone else will have already asked the same question. Play with Klaviyo's features, and if there's something you need that isn't available, or a feature you'd like to see - let Klaviyo know. They are always developing new tools and making Klaviyo better. What is your favorite part of Klaviyo? I love the ability for deep segmentation, and the newest reporting tools are awesome for getting information to inform your strategies. What does the Klaviyo Community mean to you? It's a place where we can all learn and grow together. Community members are always answering questions and helping out each other! What is yo

ashley_mcdermottCustomer Ed.

published in Live training recordings

Happy Women's History Month

Hey Klaviyo Community, It’s the first week of March, marking the official start to Women’s History Month. Not to mention, in just one week, International Women’s Day will be upon us. This is the perfect time to celebrate the women in your brand community! Looking for ways to celebrate?Check out our recent blog post, Eye-Opening Insights From 9 Women in DTC Marketing. These female business owners and marketing professionals share tips and tricks for leveling up your owned marketing. Learn from their advice and gain inspiration from their unique campaign examples.Need some marketing inspiration? Consider offering a promotion to celebrate International Women's Day or raising awareness for women’s organizations in your community. You can also highlight women in leadership at your company to show your appreciation for their hard work and add a more human element to your marketing. There are so many ways to celebrate, but now is the time to plan how you will communicate this to your audience

Mailbox MannyPartner - Silver

posted in News & Announcements

💻 LFYL Recap: Nuud - June 24, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=aomd84mcnt Who Was On There: Rosie Wingate, Klaviyo Martijn Van Seters, Co-Founder @ Nuud Ieva Stuikyte, Head of Digital @ Nuud Recap:Okay, so, I’ve never heard of Nuud before. Maybe it’s a North American thing? Here, the big natural deodorant story is Native. However, I’m VERY intrigued by their product after watching this webinar. A vegan anti-odorant that is effective for 3-7 days?! Here’s the backstory, started in 2017. Things really started taking off in 2019 when they focussed on influencer marketing and paid ads. In fact, influencer marketing is so 🔑 to them, they have a team SEVEN doing influencer marketing. Curre

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments Built 4 essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIP, 2022 Cyber Weekend purchasers) Built 1 segment to exclude from your Cyber Weekend sending strategy BFCM resources:Klaviyo BFCM Hub [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Additional learning resources:[Case study] How Taylor Stitch used segmentatio

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: Office hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for BFCM, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For those who are focused on BFC

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Calling all UK & AUS Klaviyo users! Join our SMS marketing strategy session

Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see

NoDaysWastedContributor I

posted in Show & Tell

Low open rates this week

Is anyone else experiencing really low open rates this past week? We were at 20+ consistently over the last and the last 3 campaigns we’ve experienced a significant dip in open rates (less than 10%). Would really appreciate any insight or advice!

stephen.trumbleCommunity Manager

published in News & Announcements

Celebrate our October Community Allstars

Welcome back to the Klaviyo Community, where together, we cultivate an environment rich in valuable strategic and technical insights, mutual encouragement, and constructive input. We are genuinely grateful for the remarkable contributions made by each member of our community.Now, let's take a moment to celebrate the outstanding accomplishments of our top contributors from October. Join us in celebrating their success and let their achievements kindle the flames of inspiration within all of us!Time to celebrate our top contributors!🏆 Let’s congratulate our highest achiever: Andy Dawson, also known as @bluesnapper. 🌟 Andy has earned a astounding 1193 points, securing the top contributor spot for an impressive 5 months in a row, more than doubling his points from September!Andy has contributed 25 best answers, woven into 73 spot-on responses to our community's questions. 👏🔥 That's not all–Andy's presence reaches far and wide with an impressive 47 likes and 14 nods of approval. Thank

MarkAContributor I

posted in Show & Tell

Idea of how to segment engagement of flow vs campaign: Zapier!

I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!

Mailbox MannyPartner - Silver

posted in Live training recordings

LFYL Recap - Jofit - May 17, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73 Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit. A combination of belief, resourcefulness, initiative, and perseverance. She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand. I believe it’s a big reason they s

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for APAC customers

Hi you all! You’re invited to join our upcoming interactive workshop, titled “Build a Klaviyo winback flow from scratch.”If you can’t join live, no sweat! We’ve included a playback of the session and linked additional resources below.Happy building! [Replay link will be uploaded after the session is over] In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: ht

carluccigillianKlaviyo Employee

posted in Live training recordings

Build It with Klaviyo: A/B Testing Signup Forms. Join us!

Hi everyone!Super excited to be hosting Build It with Klaviyo: A/B Testing Signup forms for BFCM.Have you ever wondered if adding a discount to your form leads to a higher form submit rate? Well, that’s what we will be building together in today’s session. Join @julie.accardo and myself as we build that exact use case in Klaviyo. We will be monitoring this post, so feel free to ask a question in the comments below. We are excited to build with you all today! Here’s some helpful documentation for anyone attending the session. Best Practices for A/B Testing How to A/B Test a Signup Form How to A/B Test Offers Using Signup Forms How to Segment Form ResultsPro-tip: if you followed along, you might want more information on conditional splits and cloning in flows. Gillian

stephen.trumbleCommunity Manager

published in Show & Tell

Klaviyo Expert Questionnaire May 2022

Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!

stephen.trumbleCommunity Manager

published in News & Announcements

Friday FAQ: What is the developer portal?

This week’s Friday FAQ: what is the developer portal?Nicolas is here to walk you through the different sections of the portal and how developers and partners can utilize it as they configure their Klaviyo accounts.

mai.tranKlaviyo Employee

posted in Show & Tell

Recap discussion: [Live Q&A] Tout savoir sur la segmentation

Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :réponse aux questions fréquentes sur la segmentation démonstration du segment builder dans Klaviyo réponses en direct à vos questions sur la segmentation Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Understanding Segment ConditionsUnderstanding The Difference Between Segments and ListsKlaviyo's Default Lists and SegmentsHow to create customer engagement tiersGuide to Advanced SegmentationIntegrating Owned Marketing with Your Facebook Advertising Strategy (Academy course)Personalizing

Mailbox MannyPartner - Silver

posted in Live training recordings

LFYL Recap - GhostBed - May 25, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with GhostBed. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=y6tixm7oq9 Who Was On There: Ashley Werner, Director of Social Communications @ GhostBed Recap:This was a high energy conversation with Morgan and Ashley (ironic since the topic was around sleep products!). GhostBed sounds like they’ve done an amazing job of rebuilding their email list from scratch. They talked about how their previous email service provider built a list of unengaged subscribers. When they switched over to Klaviyo, it was basically building it from scratch. How? One subscriber at a time :) A common theme Ashley mentions on how they’ve grown their business is through being human. Putting people behind the brand. Letting v