Open rates dropped from 40% to 5% overnight on gmail and hotmail domains
Has anyone else experienced this? AOL, Yahoo and other domain providers remain unaffected. It’s been consistently like this for 3 weeks after dropped off literally overnight.
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Hi
Have you changed anything in your targeting strategy? Have you added any new data stream in your active mailing stream? What’s GPT is showing on reputation? Have you tested your last few emails on internal seed ids on Gmail, Yahoo & Microsoft?
Regards,
Mohsin
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