What’s new in Klaviyo: local marketing, smarter recommendations, and more

This roundup brings more of the customer journey into Klaviyo, from reaching shoppers near a store or event to making automated messages and consent experiences more relevant. Here are five updates to explore.

Quick availability note: Some of these features are previewed, coming soon, or rolling out, so what you see may vary by account. Check your account and the latest product documentation before building them into a live workflow.

Connect local moments with Location Hub

Location Hub, formerly Clicks to Bricks, is designed to bring online marketing and in-person activity closer together. Add or sync locations, create live events, and build nearby audiences for campaigns and flows. It gives teams a more direct way to put location-aware targeting to work around a store opening, pop-up, or local event.

If you connect Shopify POS, you can also connect in-store purchases and revenue to your marketing activity and understand performance by location. The POS attribution piece depends on Shopify POS; building audiences around locations and events is the broader capability.

What you can do: Create an audience near a retail location, invite them to an in-store event, and review the resulting activity by location.

Keep SMS compliance health in view

Compliance Hub is coming soon as a centralized place to monitor SMS compliance health. It brings together a health score and prioritized recommendations so you can see what may need attention and decide what to address first.

It’s guidance, not a guarantee of compliance. Keep your team’s legal review and existing SMS compliance processes in place.

What you can do: Review your health score, investigate flagged issues, and work through the recommended actions in priority order when the feature becomes available in your account.

Bring Customer Agent recommendations to more storefronts

Customer Agent’s product recommendations are expanding to WooCommerce and Magento 2 stores. That means more ecommerce teams can help shoppers find real, in-stock products through an AI-assisted conversation. Shopify support remains part of the picture; this update broadens the storefront coverage.

What you can do: Help a shopper narrow down the right item based on what’s available in your catalog, whether your store runs on Shopify, WooCommerce, or Magento 2.

Localize hosted consent experiences with Smart Translations

Smart Translations are expanding to Klaviyo-hosted subscribe, unsubscribe, and preference pages, plus double opt-in emails. You can review and edit the translations before publishing, keeping your team in control of the final customer experience.

This helps you create more relevant consent pages without rebuilding each one from scratch for every supported language.

What you can do: Translate a hosted subscribe flow, review the copy with a fluent speaker or local reviewer, edit where needed, and publish once it’s ready.

Personalize flow messages to recent shopper behavior

Personalized Content in Flows tailors eligible SMS and plain-text RCS messages to a shopper’s recent behavior. It’s designed for Added to Cart, Viewed Product, Started Checkout, Back in Stock, Price Drop, and Win Back flows, so you don’t have to write a separate message for every shopper.

Turn personalization on for an eligible message and Klaviyo tests the personalized version against the original. That gives you a direct performance comparison while you keep your existing message as the control. If you’re working across several abandonment journeys, it’s also worth checking how your flow messages interact before you switch it on broadly.

What you can do: Start with one high-intent journey, such as an Added to Cart flow, enable personalization for one message, and compare its performance with the original.