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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,687 Topics
  • 10,356 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
Rank
shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3687 Topics
Donna Sofia
Contributor I
Donna SofiaContributor I
asked in Campaigns and Flows
Abandoned Cart email {{ event.extra.checkout_url|default:organization.url }} links to homepage

From the Klaviyo suggested flows i setup the abandoned cart email flow, triggered by the Shopify “Checkout Started” Event. However the preset dynamic link {{ event.extra.checkout_url|default:organization.url }} points the button to the homepage not the individual cart.I also tried {{ event.extra.responsive_checkout_url|default:organization.url }} and static link {{ event.extra.checkout_url }}, they both point to the homepage not to the cart.I have no idea now hot to setup the correct link to the cart? Thanks a lot:))))

2252
bluesnapper
Partner
4 months ago
T
Contributor I
theletterartyContributor I
asked in Campaigns and Flows
Showing customer revenue in an email

A similar question has been asked before - ‘Include Customer Spend in Email’ - but as this was three years ago I wondered if there may be a better solution now.I want to send a discount code to customers who spend a certain amount before a certain date. I can create a segment based on revenue, so that’s not a problem, but I’d like to be able to tell customers how much they have spent so far, so they can see how much more they need to spend to qualify for the offer.So is there a way of taking a customer’s revenue value and displaying it in an email?

462
D
Problem Solver III
4 months ago
A
Anonymous
asked in Campaigns and Flows
Applying a branded template to apply to flows without losing flow content

I’ve created a branded template, however when I change the template in flows to apply it I lose all of the preset content from Klaviyo in the flow.  Is there a way to apply a saved template to a flow without losing all of the preset content?

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ArpitBanjara
Principal User I
4 months ago
B
Problem Solver I
Bill C.Problem Solver I
posted in Campaigns and Flows
Best Option for Multilingual Flows and Content in Klaviyo

We are trying to introduce multilingual Flows to Klaviyo and it seems a lot harder than we would have expected.  Compared to Shopify’s easy multilingual management, trying to do it in Klaviyo gets complicated really fast.  The sign-up form to have users select their Language preference is easy - done, but, from reading Klaviyo documentation and thinking of all the option we can, there seem to be 4 options each with their own pros and cons.Assume for the purposes of this discussion that we have 5 languages - English, French, Spanish, Italian and Japanese…. with 8 Flows and Flows having Medium Complexity in terms of branching, etc. Option 1 - Use Show Hide Blocks As Klaviyo RecommendsIn article “How to Customize Content Based on Language” Klaviyo refers to using Show/Hide Blocks.  In the case of having 5 languages, that would seem like a lot of embedded Show/Hide Codes to add and, do Show/Hide codes work for E-Mail Subject Lines, etc.?   If not, that’s a Show Stopper.  There is no point

42778
S
Contributor I
4 months ago
A
Anonymous
asked in Campaigns and Flows
Embedding Product Query Form on Product Pages

Hi,On Shopify, I’m looking to see if there’s a way to embed a form that appears below the product images on a product page that will do the following:Customers will input their email address and phone number, and their enquiry on the product This will then send an email to our inbox that includes their query, and the product from which they submitted the enquiry The email address & number provided will also be added to our newsletter campaign listUltimately we’re looking for a way to collect customer data and provide any support on certain products in a way that stops the customer from navigating away from the product page (rather than clicking on the “Contact Us” page). Is this possible and can someone please advise on the best way to go about this? Is there a third party app that we could use that would be able to link in with Klaviyo in order to have the details on our newsletter campaign? Thank you!

2522
T
Contributor I
4 months ago
JessFosnough
Expert Problem Solver IV
JessFosnoughExpert Problem Solver IV
asked in Campaigns and Flows
Gradual Send Vs. Fixed Send Time

First, I have read using segments and recipients time zone, and the pros and cons of using a fixed send time - thank you for these insights, @In the Inbox and @ArpitBanjara!Part 1 - Basic question - short version:If I choose gradual send, there is no checkbox for “determine recipients at send time”, so my guess is that Klaviyo does not re-evaluate who qualifies for the segment/list at send time, if I pre-schedule the send – is this correct?I swear there used to be a check box for the gradual send option, but I can’t prove it. Also, I found 2 help articles that *seem* to contradict each other, so I’m not sure which is correct. Below are links to the articles, with relevant screenshots.Understanding campaign schedule and send options: Only available when time zone is selected for fixed send, no re-evaluationHow to change when a campaigns recipients are determined: Seems to indicate you can choose “determine at send time” as default, which is my setting Part 2 - Longer versionWhen my comp

44310
JessFosnough
Expert Problem Solver IV
4 months ago
L
Contributor II
Leon13055Contributor II
asked in Campaigns and Flows
How can I improve the performance of my post purchase flow?

Hey There, I created a post-purchase flow based on my company's ideas, but the performance hasn't been very good over the last few weeks.We have four different paths. First, they are divided by a conditional split based on whether the customer bought product A or B, and then a second time if they bought product C or D.Before I started, I had a few things to consider. One concern was that the post-purchase flow might be too long and contain too many emails for the customer. We're sending one offer email for a product and then a reminder three days later. The longest path includes 4 offer emails and 4 reminders.Before making any major changes, I'm thinking of adjusting the timing since customers currently receive the first offer email 14 days after their purchase. However, I'm not sure if this will really improve performance. Actually, I believe the best approach might be to reduce the number of emails.I wanted to ask if anyone has more experience with post-purchase flows and could sugge

1032
L
Contributor II
4 months ago
R
Contributor I
rakul0agnContributor I
asked in Campaigns and Flows
Does Klaviyo count a marketing conversion if a customer purchases the same product twice after receiving the same email flow?

It appears Klaviyo is marking conversions twice for the same customer who orders the product twice. For example, if Customer A enters a flow, receives an email within the attribution window, and buys the product via that email, then the next day opens the same email and purchases a different product through the same email link, will Klaviyo count this as two conversions or just one for the first purchase?

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ArpitBanjara
Principal User I
4 months ago
G
Active Contributor IV
GV123
asked in Campaigns and Flows
Bigcommerce coupons for abandonment flows

I'm managing a BigCommerce store and want to use unique coupon codes with expiration dates in my email sequences to create urgency. After reading through both the BigCommerce and Shopify articles on setting up these codes, I’m concerned about the manual effort required to manage them efficiently. The Shopify integration offers a much more streamlined approach to setting up these timed discounts, that can be triggered on opening. Automation: What’s the best way to automate expiring coupon codes in Klaviyo for BigCommerce? Best Practices: Are there any tips for scaling this process across multiple email campaigns? Any insights would be greatly appreciated!Thanks!

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ArpitBanjara
Principal User I
4 months ago
T
Contributor I
The RubsterContributor I
asked in Campaigns and Flows
Added snippet for add to cart trigger but can't design flow

Good morning,  I have added the snippet for add to cart trigger to the shopify store but now I can not get the button to come out of grey mode to create flow. It stays shaded grey for some reason. I have tested the snippet and it works great. Can someone tell me why create flow button stays grey and won’t let me proceed? Thanx Ruben  

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Bobi N.
Partner - Platinum
4 months ago
G
Active Contributor IV
GV123
asked in Campaigns and Flows
How to correctly set up a birthday flow? Is it worth it?

I'm looking to set up a birthday email flow and would love some insights from those with experience in this area. Specifically, I'd like to know: Effectiveness: Are birthday email flows typically effective in driving engagement and sales? What results have you seen from implementing them? Best Practices: What are the key do's and don'ts when setting up a birthday email flow? Are there any common pitfalls to avoid? Target Audience: Should this flow be set up for customers only, or is it beneficial to include prospects as well? How do you decide who should receive these emails? Preventing Misuse: How can I prevent people from entering today’s date (or a very near date) as their birthday just to receive the offer? Are there best practices or specific strategies to mitigate this? Testing Effectiveness: What are some effective methods to test and measure the success of a birthday email flow? How do you determine if it's truly contributing to your goals? Any insights, experiences, or

821
ArpitBanjara
Principal User I
4 months ago
R
Contributor II
russell7leeContributor II
asked in Campaigns and Flows
Can't figure out why my Add To Cart metric isn't working?

Hi all,I’ve followed the instructions on how to create a custom ATC event here: https://help.klaviyo.com/hc/en-us/articles/115001396711-How-to-Create-a-Custom-Added-to-Cart-Event-for-ShopifyI’ve added the script into my product.liquid page and also modified the classname value to reflect that found on my inspect element.The issue is, however, that I can’t seem to create a flow from an ATC trigger because it gives the error that “this flow requires setting up a special metric” - and when I click on the ‘learn more,’ it just brings me back to the aforementioned help page.The highlighted part is my ATC button found in the inspect element, and you can see the classname value is ‘btn product-form_cart-submit’. Here is what my product.liquid looks like:Here is the error, I can’t click “create” because I don’t meet the prerequisites. FYI, I did try using ‘product-form_cart-submit’ - without the ‘btn’ at the front to no avail. Any solutions? Sorry if this has been asked before, I couldn’t find

12173
T
Contributor I
4 months ago
G
Active Contributor IV
GV123
asked in Campaigns and Flows
Prevent customers going through an abandoned cart flow from receiving other emails?

I'm looking for advice on how to prevent subscribers who are going through this flow from receiving other types of emails, like campaigns or other automated flows.Specifically, I'd like to know: Preventing Overlap: What is the most effective way to ensure that people who are in the middle of a core flow (e.g., abandoned checkout) aren't also receiving other emails at the same time? How do you prioritize certain flows over others? Exclusion Settings: Are there specific exclusion settings or techniques within Klaviyo that you find particularly useful for managing this? Best Practices: Are there any best practices or common pitfalls to avoid when setting up these exclusions to ensure a seamless experience for the customer? Testing: What methods do you use to test and verify that these exclusion rules are working correctly? I want to make sure that the customer journey remains smooth and that they aren't overwhelmed with too many emails at once. Any insights or strategies you can sha

1431
liz.hayes
Problem Solver III
4 months ago
N
Contributor I
NualaContributor I
asked in Campaigns and Flows
Removal from flow after purchase

Hello, We have a ‘sample flow’, which sends to everyone who has bought a sample, aiming to convert into full pack purchasers. I need some help on how to remove people from flow, if they purchase a full pack at any time within the flow. At the moment, customers who have bought a sample and then bought a full pack, seem to still be receiving the ‘sample flow’ emails! Thanks in advance

713
bluesnapper
Partner
4 months ago
S
SarrobinsonNew Member
asked in Campaigns and Flows
Shopify saying disabled

I am trying to link my company Shopify account to be able to start creating some flows. It says successfully linked, but at the top of the screen, this is showing up saying disabled, and my flows feel prompting me to re-link the Shopify, even though I keep “successfully” linking them? 

331
Sujal
Expert Problem Solver II
4 months ago
H
husamhamidNew Member
asked in Campaigns and Flows
Adding vendor name to klaviyo cart abandonment flow

I have created an cart abandonment flow from for my shopify website. It’s currently displaying the product name and price using the following tags:  {{ event.Name }}Price: {{ event.Price|striptags }} But I also want to display the vendor name. Can’t for the life of find a tag for vendor name or a way to display this in the cart abandonment email. Any help is much appreciated.  thanks.

431
annasophiefc
Partner - Platinum
4 months ago
E
Contributor I
Ellie_moorContributor I
asked in Campaigns and Flows
Back in stock flow for discontinued products

Hi there, We have a back in stock flow set up and many of the recipients are queued for discontinued products.  Is there a way to remove these customers from the list, otherwise they will just be sitting in the queue forever? We also receive a report from Klaviyo of the most requested items which at the moment includes those that we have discontinued, so we want to be able to remove these from the report too. I considered putting a conditional split in, something like the below screenshot, to remove any products we have discontinued - however I’m not sure if this would work as I guess the recipients would have already moved past this point in the flow so it’s too late to intersect it?Thanks for any help.

693
E
Contributor I
4 months ago
O
Contributor I
oscarJames24Contributor I
asked in Campaigns and Flows
Getting List data for campaigns

Hi,I’m using the Klaviyo API for the first time. I’m populating our own database with daily data by campaign.However, I’m struggling to find where I can retrieve list data per campaign?This data is available in the UI reporting function but I’m struggling to replicate in the API.

691
ArpitBanjara
Principal User I
4 months ago
R
RenegpNew Member
asked in Campaigns and Flows
Winback campaign

Hi there,I would like to do a test with a winback campaign to reactivate sleeping customer. I created a list of people who paid order after 1 jan 2023 and before 1 june 2024. This gives ± 4000 customers.I would like to start with a small batch, lets say customers from 1 april 2024 untill 1 june 2024. If I see this is bringing some revenue, then I would go to the period of 1 feb 2024 untill 1 june 2024. However, do the people from the first run then get the same email twice? Or should I make a filter from 1 feb 2024 untill 1 april 2024. However if I select this and the customer did an order around 15th of May, then this email was not relevant for them.I hope I make a clear view of my question but if you have any alternatives, please let me know!. 

1383
bluesnapper
Partner
4 months ago
M
Contributor I
MAESContributor I
asked in Campaigns and Flows
Add 10Discount to an Browser Abandonment Flow

Hello, I have a browser abandonment flow that I only send to a list of people that have a 10% discount code.I would like to display a crossed out original price with a discounted price just aside.There are some screenshots below so you can have a better global view of what is my flow and what i am trying to do:https://ibb.co/F0PnPxhhttps://ibb.co/hXKm6CQ Any advice or idea would be greatly appreciated. Thank you in advance for your time and efforts. Best regards.

384
M
Partner
4 months ago
R
Contributor I
RobinEContributor I
asked in Campaigns and Flows
Triggering events when customer spend passes thresholds

Hi, I’m trying to set up a flow for the following use case:“Every time a customer’s total spend passes a $200 threshold, send them a promo code with a $10 discount”Our system uses the Klaviyo API to send subscribers/orders, and has a end-point to trigger the promo code creation (and trigger another flow to send an email).How would you go about tracking how much a customer has spent and when they’d been sent previous promos? I’m trying to do this using a “Dollars Since Last Promo” Subscriber property and increasing this by order totals, then decreasing it when an promo is sent. However, it seems (unless I’m mistaken) that Flows cannot modify a subscriber property based on its existing value or an event property. Can you think of a way to achieve this outcome? Thanks!

652
R
Contributor I
4 months ago
M
Contributor I
msteinb23Contributor I
asked in Campaigns and Flows
Exclude *some* customers from a new flow

I created a flow to go out to to customers added to a specific email list. Once this flow is active will it go out to every customer or is there a filter I can add so that is only goes to customers added after X date (presumably the date the flow is launched)?

241
DavidV
Partner - Platinum
4 months ago
A
Contributor I
ADeStefanoContributor I
asked in Campaigns and Flows
Customer Surveys

Hello!  I am looking to create some customer surveys. Does anybody have any suggestions of platforms that you use that work well with your KLAYVIO account. We are doing some product development so we would be looking to send out several different surveys. Any experience or suggestions would be helpful. 

12109
D
Active Contributor I
4 months ago
C
Contributor I
CTURTLEContributor I
asked in Campaigns and Flows
Interactive Quiz

I would like to send an interactive email to my customers that asks a question with three answer options. However, I don’t want them to leave the email in order to answer the question. How can I accomplish this goal? 

4862
D
Active Contributor I
4 months ago
C
Contributor I
commerceContributor I
asked in Campaigns and Flows
The Best Klaviyo x Facebook Lead Ad Setup?

Hi - new Klaviyo customer, coming from Sendgrid/Hubspot. We have two q’s:1. We setup FB Lead forms to go into our “Email List” (is this best practice? what do you rec?)2. Our flows are setup to trigger when someone fills out the Lead Ad Form. Klaviyo didn't receive all the leads from FB due to some error. I need to now add those in manually. Where should these go SO THAT they receive the same flow? Recall that the trigger is filling out the form on FB and that activity isn't seen / won't be seen on their Klaviyo record when I manually import them in. 

382
C
Contributor I
4 months ago
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