Skip to main content

Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,761 Topics
  • 10,695 Replies
Lina
Rank
Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
  • 4
  • 6
Julia.LiMarzi
Rank
Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
  • 5
  • 4
shoshana.antunes
Rank
shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
  • 4
  • 1
3761 Topics
A
Contributor IV
AlingaContributor IV
asked in Campaigns and Flows
Why is shows me 'Source Code' on every email template

Hello, is something wrong with my accounts that’s shows me ‘Source Code’ to edit text block in editor?I will show you the photo (it doesn’t let me to edit the text in another way):  

13436
retention
Partner - Platinum
T
Contributor I
twinkleContributor I
asked in Campaigns and Flows
How to send same unique coupon code in email flow for same recipient?

hi, in my first welcome series email, i had put {% coupon_code 'CouponName' %}.*my CouponName is SignUpDiscountin the second welcome series email, i would like to remind the recipient that there is a SignUpDiscount that he haven use. But when i test the email, all 3 welcome series email will receive different SignUpDiscount code.How to ensure recipient receive one SignUpDiscount code for one email?I tried to use {{ person|lookup:'SignUpDiscount' }} in second welcome series email, but not successful.( in the preview, it shows NONE) 

9485
retention
Partner - Platinum
G
Contributor I
Guides for BridesContributor I
asked in Campaigns and Flows
How to throttle a flow that contains web hooks

I am creating a sunset flow for profiles who have not engaged for some time, the flow will use a web hook to inform our CRM and use the Klaviyo API to suppress them. My concern is the first run will breach the web hook limits, is there any way to throttle a flow so we don’t send more than 75/second 700/minute

265
emma.owens
Community Manager
B
Contributor I
BenKoolContributor I
asked in Campaigns and Flows
How do you configure a recurring send?

I’ve spent hours trying to work out a way to configure a recurring send from Klaviyo and read a few previous issues. My use case is that I want to set up a recurring fan of the month newsletter that pulls the actual fan info from an external source.I’d of assumed there would be a way in campaign or flow to automate the scheduling of this with tonnes of options, or at least on “last day of every month” as an option. This doesn’t seem possible. I then thought about using a webhook to trigger a profile update but that’s not possible either.Surely someone has found a workaround for this use case? It’s so basic. How can Klaviyo call itself a smart/automation platform if you can’t even set up a recurring send.

172
emma.owens
Community Manager
O
Contributor II
ogrsteveContributor II
asked in Campaigns and Flows
Phishing Link?

Here’s an odd one that most likely isn’t an issue, but that folks should probably be aware of. We had an email recipient let us know that their “Unsubscribe” link was going to a creepy site that was trying to start a download. Upon clicking the link myself, it was indeed not the normal Unsubscribe page.I was of course a little freaked out that we just unknowingly sent a phishing email to all of our subscribers! Luckily, digging through test emails, I couldn’t replicate the issue. Digging further, I discovered that the Unsubscribe link should have been: https://ctrk.klclick.com/xxxx. For this particular recipient, a period was removed: https://ctrkklclick.com/xxxxx. (Note: I went a little too far investigating this, but nothing was downloaded - still, click at your risk).I have no clue when/where the period was removed; my guess is that it was on the recipient’s end. There were also no other links in the email effected (Klaviyo uses ctrk.klclick for all conversion tracking). But still w

387
retention
Partner - Platinum
Y
Contributor I
YoavshafContributor I
asked in Campaigns and Flows
Welcome Flow Filter settings

On my welcome flow - I want to filter out customer who placed order or added to cart as they go to other emails flows.Do you recommend using the “ trigger filter” (in the top) as well for each email - to choose - “Additional filters”both the “placed order” and “add to cart”?Thanks

141
emilytarvin
Problem Solver III
K
Contributor II
kellycous93Contributor II
asked in Campaigns and Flows
Abandoned Checkout Flow - Items not showing

Hi there, I am trying to create an abandonded checkout flow which is triggered off the checkout started trigger.  I duplicated the new flow from the Shopify Abandonded Cart Flow. When testing the checkout flow the images and product information is not appearing.  This is the codeimg: {{ event.URL }}description: {{ event|lookup:'Product Name'|default:'' }} Price: {% currency_format event|lookup:'Price'|floatformat:2 %}link: {{ event.URL }} What are the correct codes to show someone what was in their checkout and take them directly to checkout?  Cheers

285
annasophiefc
Partner - Platinum
H
Contributor I
HandsHereContributor I
asked in Campaigns and Flows
Review Stars not linking to product

Hello,I want to preface this by stating that I am still in testing mode as I don’t know if that will cause the issue I am having but I need to make sure the links work before sending to customers.I am trying to set up product reviews from a Klaviyo review flow. I’ve used the template provided but the links are not taking me to the Review Submission Form. I want to use the stars as a link to my Review Submission Form for the specific product that my customer has purchased THEN I want that review to appear on the website (if it is within my set parameters).This is the section of the review email that’s giving me trouble When a customer selects a Star rating this is the linkWhen I “Preview & Test” the email flow this link in the test email takes me hereHow do I change the links to direct to the Review Submission Form?Does the Review Submission Form need to be embedded on the website and if so, how is this done?

172
Adunni
Active Contributor II
K
Contributor II
KirstyISLAKOKOContributor II
asked in Campaigns and Flows
FLOW Emails are being skipped due to "unable to create coupon"

Hi,I have an abandoned checkout flow setup.  I’ve noticed that the 2nd email in the flow has a 0% send rate and after further investigation i’ve found that the majority of emails are showing “skipped: Unable to create coupon”.I have a dynamic coupon code set up in klayvio and its showing on my email as ‘CHECKOUT10-PREVIEW’I’ve recently changed this from the previous code that was there but i’m still getting the same issue?what have i done wrong? or what else can i do to test/check what the problem with the code is? thanks

489
K
Contributor II
D
Contributor I
dneoContributor I
asked in Campaigns and Flows
Klaviyo overview dashboard

I connected my Klaviyo account to BigQuery using Fivetran and am using Fivetran’s dbt model for Klaviyo. Dbt model applies a pure last-touch attribution logic.When I compare total revenue, it matches the Klaviyo dashboard. However, when I break down revenue by flow or campaign, the numbers don’t match the Klaviyo overview dashboard.Does Klaviyo’s overview dashboard use a pure last-touch attribution model, or is there an additional logic applied?

323
Byrne C
Community Manager
R
Contributor I
racheleunsonContributor I
asked in Campaigns and Flows
Pop-up flow vs welcome flow

I currently have two lists/Welcome Series flows set up and I am not sure if I this is the correct way to do it, as I cant seem to find any information on other people doing it this wayFlow #1 (pop-up flow) - Subscribers who sign up for a discount code through a pop-up (they enter my “Pop-up” list) and get their unique discount code and a welcome introduction series of emails.Flow #2 (welcome flow) - Subscribers who are added automatically through Shopify, either by entering their email in the sign up field in my site footer, or by agreeing to marketing when placing an order (they enter my “Newsletter” list). This flow is almost exactly the same as the pop-up flow.So my questions are:Firstly, are is there a way to combine these flows to make it more streamlined?Secondly, the ‘sign up at checkout’ is really throwing me, because how do I make sure that someone who has just completed the pop up flow before buying doesn’t get basically the same flow again after checking the box at checkout?

324
zacfromson
Problem Solver III
eMeg
Problem Solver I
eMegProblem Solver I
posted in Campaigns and Flows
Flow Filter Idea

I’d love the ability to add ‘before starting this flow’ as a filter - I have a few use-case examples:We have an evergreen promo running, but I don’t want to be redundant about messaging it to customers who’ve already used it. In this case, it’d be ‘Someone has ordered product where collection = evergreenpromo zero times before starting this flow’ I have other ways to do this now, but this is just an example! If someone is put into a flow based on a list they’re on, it’d be great to know before sending them the message whether they’ve engaged before / in what way they may have engaged before, but rather than just saying ‘before Feb 13’ because that’s the launch-date of the flow, using ‘before starting this flow’ would ensure the logic can be evergreen so even if someone first discovers us on Feb 28 but doesn’t sign up for that specific list until April 3, the logic still works out

81
Adunni
Active Contributor II
J
Contributor I
jjdContributor I
asked in Campaigns and Flows
How can I remove underline from hyperlinks?

I’d like to remove underline and blue color font for hyperlinks. I can no longer access links in the Styles section. How can I do this?

294
J
Contributor I
H
Contributor I
Hanna BystroemContributor I
asked in Campaigns and Flows
Welcome Flow: Subscribed at checkout (Shopify)?

Hi, Interested in learning more about how you have set up your welcome flows to capture new subscribers who signed up at checkout on Shopify. Some new subscribers may have completed a purchase, some new subscribers may not have completed a purchase and other would have subscribed since before. Thank you in advance!

192
Obeth
Partner - Silver
A
Contributor I
armiadelContributor I
asked in Campaigns and Flows
Review Request Links Issue

I have issues with the links inside the Review Request Flow. The ‘Review this item’ link directs to the product page instead of the Review Submission Form. When clicking on the Star Ratings in the email, they don’t work. Can’t find other solutions to these, especially for the second one.

253
Amos Peace
Problem Solver III
M
Contributor I
mstypsan1Contributor I
asked in Campaigns and Flows
API feature request to get suitable conversion metrics for a report

I would like to have an API endpoint that will retuen the available metrics for a report. For example when I make an API request for Query Campaign Values, I don’t know exactly which conversion metrics are suitable out of all the metrics that my account has. 

113
Amos Peace
Problem Solver III
R
Contributor I
R_JavarusContributor I
asked in Campaigns and Flows
Flow emails are not sending to everyone in the flow

Hi,I set up a birthday flow. The flow is triggered when someone is added to the segment Has birthday today.However not everyone gets the email even though they are in the segment. For example, today there are 6 customers in the segment, all were allowed to send the email, but only 2 emails were sent. The email is set up to send in the morning, so by now they should have been sent. When I check the preview for the flow, I see the email was sent to them (see screenshot). However, when I check the customer’s profile, the email isn’t there amongst the emails they received. All the settings seem to be correct, the only conditions that need to be true is that they have their birthday on the given day, and they are allowed to receive marketing messages. Both conditions are true in the above example for all the 6 customers. Could you help me troubleshoot this issue?  

314
MANSIR2094
Problem Solver IV
N
Contributor I
NikolayContributor I
asked in Campaigns and Flows
I am having trouble creating coupons for a period of 1 year from submission.

Hello, I have a problem with creating coupons that expire exactly one year after a customer purchases a specific product. I want to generate codes that expire one year after the purchase. The idea is that when a customer buys a specific product, they should receive their unique code in the Post-Purchase Flow, with a validity of one year.However, when I start creating the codes, I have two options:Never expire, Set an expiration date for a specific time on the calendar.This makes them expire on a set date, but I want them to expire exactly one year after being received by the customer.Can anyone explain how this can be done, or if it’s not possible? I’ve read all the available articles on this topic and see that some people have done it, but it seems this was done a while ago because I only have these two options: never expire or expire on a specific calendar date, which makes them expire on a fixed date rather than a period of time after being received.

444
Byrne C
Community Manager
A
Contributor I
a22Contributor I
asked in Campaigns and Flows
send email conditional on previous emails sent to that user?

Does Klaviyo have a way to conditionally send an email to a person depending on whether (or how recently) you have already sent that email to that person?  I have only figured out how to condition on how recently you have sent any email to that person, or on whether or how recently the person has been in that Flow as a whole. My use case is, there are users with accounts (each user may have many accounts), and when an account is inactive I want to send periodic email notifications to the user.  I don't want to send the notification if I have already sent the user a notification about that account in the past N days, but I do still want to send the notification even if I have already sent the user a notification about a different account in the past N days. The events and profile properties that I use to implement this will be custom, so there is flexibility there, but I would prefer not to have to keep track of Klaviyo-related state/logic outside of Klaviyo - I want to be able to give

414
Byrne C
Community Manager
M
Contributor I
Malko64Contributor I
asked in Campaigns and Flows
Order confirmation with with order details (woocommerce)

I am on Woocommerce, when a customer places an order, I would like to send an order confirmation email with the summary of the products he ordered in the email.I can't find how to retrieve the products ordered for each order! Help !

27267
H
Contributor I
B
Active Contributor III
B BActive Contributor III
asked in Campaigns and Flows
What happens to a suppressed profile when it is unsuppressed?

When a suppressed profile is unsuppressed, will it continue to go through any flows it was in previously? Thanks!BB

405
emilytarvin
Problem Solver III
M
Contributor I
MateusContributor I
asked in Campaigns and Flows
Gmail promotional tab

Hi, I would like to know if anyone else is experiencing problems with all the emails being delivered to the gmail promotional tab since 11/15/2024.

612
G
Contributor I
J
Contributor I
JoelhContributor I
asked in Campaigns and Flows
Moving a profile in and out and back into a flow

Hi,I’m designing a welcome flow and want a profile to temporarily exit the flow when they make a purchase, go to a short post purchase flow, and then go back into the welcome flow to pick up where they left off.  I’ve reviewed the documentation on this and it’s just not clear to me how I would do it.Thanks,Joel.

575
J
Contributor I
C
Active Contributor III
cbzhuActive Contributor III
asked in Campaigns and Flows
Can product feeds show products a customer has previously purchased?

For a replenishment / win-back email series, I would like to dynamically pull the product the customer has purchased before, but in the product feed creation, I don’t see an option for previously purchased products. Anyone know how to add a previously purchased product?  

293
Byrne C
Community Manager
M
Contributor I
mochimomContributor I
asked in Campaigns and Flows
Email Campaign "Still Sending" after 1 Hour

Hi, I set up an email campaign to send to 6,900 recipients, turned off smart sending, and email was supposed to be sent out at local time because most of my customers are local. It was scheduled for 8am and it’s 9:15am now, and it’s only been sent to 396 people and it says it’s “still sending”. There’s no chance that 6,500 people are in different time zone...what could be causing this? I want to trouble shoot so I can send out another campaign later this afternoon or tomorrow morning. 

233
Christiannoerbjerg
Expert Problem Solver II
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.