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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

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  • 10,333 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
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shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3679 Topics
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Contributor I
blckdrgnprssContributor I
asked in Campaigns and Flows
internal alert personalisation

Hey,  I want to create a subscription alert that displays the name and surname of the person that signs up to the newsletter. This doesn’t seem to work. What am I doing wrong?  

131
stephen.trumble
Community Manager
2 hours ago
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Contributor I
JethroContributor I
posted in Campaigns and Flows
Feature Requests: Set “ a floor” on suggested items within flows

Currently, there is not a method to set a price floor for suggested items.This could be a helpful feature within the browse abandonment email flows.Thanks  

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stephen.trumble
Community Manager
2 hours ago
K
Contributor I
kyahdigitalContributor I
asked in Campaigns and Flows
Birthday flow trigger didn't work and I can't figure out why

Hi, hoping someone can help me troubleshoot here.I created a sign-up form collecting customer birthdays. It’s set up like this; ​​​​​I’ve selected “DD MM YYYY” as the capture format as we’re based in Australia and this is more common, but it is one of the provided drop downs within Klaviyo. And its mapped to a profile property called “Birthday”.The button is set to add the birthday, and source as hidden fields. *It displays the birthday as MM/DD/YYYY in the profile though.I then have a flow set up based on this trigger - date property: Birthday; start time: 3 months before date property; 12:00AM local time; repeats yearly; profile filters: limit the flow to only certain profiles (is in the Birthday Club).I created a test profile with a birthday of 21 March, and with this trigger, it should have entered the work flow yesterday and been sent the first email, but it didn’t, and I can’t work out why.Would the date trigger also be taking the year into account?Initially I was only collecting

132
ali786
Problem Solver IV
7 hours ago
E
Contributor I
EricaMContributor I
asked in Campaigns and Flows
Abandoned cart: email sent after customer removes item from cart

We have a sequence of 3 emails in the abandoned cart flow (WooCommerce installation).If somebody completes purchase during the flow, the subsequent emails are not sent.How do we similarly prevent the remaining abandoned cart emails being sent to somebody who has removed the items in their shopping cart? 

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Contributor I
2 days ago
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Contributor I
OliverRContributor I
asked in Campaigns and Flows
How do I see which member of a team edited or sent a campaign?

Hi All,  I’m hoping somebody can help, I’m struggling to find what I think is a fairly standard feature… I can’t find anywhere where it says who in the account has edited or sent a campaign? We now have 5 members in the team who are able to setup and edit campaigns for our marketing. Yet when I look, I can’t see who sent a specific one or who made the last edit.  I know you can do this easily on MailChimp and DotDigital, but I just don’t know if I’m being blind.  Can somebody point me in the right direction please?

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Contributor I
2 days ago
F
Contributor II
FastkeyContributor II
asked in Campaigns and Flows
Help with Webhook in Flow to Twilio

Hi there, I am also trying to use a webhook within a flow to have Twilio send an SMS In Twilio Studio, I am trying to connect to their REST API https://studio.twilio.com/v2/Flows/MYFLOWIDHERE/ExecutionsIn the message for the Body (within twilio), I have:{{flow.data.parameters.message}} In the message for From, I have:{{flow.data.parameters.From}} In the message for To, I have:{{flow.data.parameters.To}}Now back to klayvio - as mentioned, I am trying to send the webhook to that URL (I have also tried sending it to their webhook URL and I have been unsuccessful). Originally, I was passing my AccountSID and Auth Token as base64 encoded, but then I noticed Klayvio was ##### a lot of the numbers. Upon further checking with Klayvio, they said they hash it….so I tried sending it without it being encoded. Ultimately, every time it gets to the webhook in my flow it skips it. I have tried doing it via postman and was able to do it when its x-www-form-urlencoded but ultimately, when sending by JS

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MANSIR2094
Active Contributor II
2 days ago
N
Contributor I
NanceContributor I
posted in Campaigns and Flows
BFCM email flows

When crafting BFCM email flows, which automation should be prioritized to re-engage undecided customers?

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MANSIR2094
Active Contributor II
2 days ago
F
Contributor I
fishheadContributor I
posted in Campaigns and Flows
Feature Request - Selfie video reviews media

Currently only jpg and png static images supported.   Support for short selfie videos of 10 -20 seconds in mp4 or .mov would be a game changer.

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chloe.strange
Community Manager
2 days ago
A
Contributor I
auserContributor I
asked in Campaigns and Flows
JSON to pass subject of previous email in the flow

I have a Flow which sends out several emails throughout a 5 - 6 week period. After each “Send Email” event I need to pass some JSOM code to a webhook into our backend CRM (bespoke) system The below is the JSON, but I cannot locate or push the Email Subject or Email Body. {    "KlaviyoID": "{{ person.KlaviyoID }}",    "idPatient": "{{ person.id }}",    "first_name": "{{ person.first_name }}",    "last_name": "{{ person.last_name }}",    "email": "{{ person.email }}",    "phone_number": "{{ person.phone_number }}",    "email_subject": "{{email.subject}}",    "email_body": "{{ email.body }}",    "lead_source": "Brochure Signup",    "process": "subscribe"}

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MANSIR2094
Active Contributor II
2 days ago
R
Contributor I
Rossi1511Contributor I
asked in Campaigns and Flows
How can I create a Klaviyo email that displays the customer's last purchased product?

Hi everyone,I’m trying to set up an email in a Klaviyo flow that reminds customers to reorder the product they last purchased from my Shopify store after a certain period of time. The email should dynamically display the exact product (with an image, name, price, and link) that the customer previously bought.I’m already using Shopify and Klaviyo, and the integration is working. I’ve noticed that I can use event data like Placed Order, but I’m unsure how to correctly pull the product details into the email template, especially if the customer purchased multiple items in their last order.Does anyone have tips or examples on how to implement this?Thanks in advance for your help! 😊

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R
Contributor I
3 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Campaigns and Flows
Best practices for designing emails with Canva promo

Are you ready to create visually stunning, on-brand emails that captivate your audience? Check out our new guide, Best practices for designing emails with Canva.📖 What you’ll learn:This guide will show you how to:Create engaging design elements in Canva for use in Klaviyo emails. Optimize email designs for deliverability. Create mobile-friendly emails with Canva. Apply accessibility best practices.✨ Whether you're creating custom headers, GIFs, or perfecting your visuals, this guide will help your Canva designs shine in every inbox!👩‍💻 Who is this guide for?If you’re a marketing professional looking to take your email designs to the next level, this guide is for you.Ready to get started? Check it out here. 

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stephen.trumble
Community Manager
3 days ago
R
Contributor I
Rob_AContributor I
asked in Campaigns and Flows
How to use a Form Submission to trigger a flow (not just once)

Hi there I would like to use a form submission as the trigger to a flow in the following way:Can be an existing or new subscriber Repeated submission triggers the flow  It doesn’t see that the form submission *by itself* can trigger a flow.Am I missing something here? I thought this would be a standard capability?Thanks!Rob

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P
Contributor I
3 days ago
JamieM
Contributor II
JamieMContributor II
posted in Campaigns and Flows
How to track performance of Unique Coupon Codes

I have set up a Unique Coupon code for my Customer Winback Flow but I can't seem to find a way to report on how many times the general discount code has been redeemed, how much revenue it has generated etc. I’ve tried to look at reports via Klaviyo and Shopify, but can't find any reports that I can filter by the  Unique Discount Names. I’ve seen that there's a way to search the discount name in Shopify Discounts, but it doesn't provide a comprehensive report and allow to filter by a specific time period.

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Ty Zib
Contributor I
3 days ago
J
Contributor I
junebuenavistaContributor I
asked in Campaigns and Flows
Dynamic product block not appearing on test preview

Hi! I’m building a dynamic product block on my browse abandonment flow with viewed product trigger.On actual flow preview, the product block appears but links do not work.But on test email, the dynamic product block is rendered like this: ​​​​I’m using the variable {{ event.ImageURL }} for the dynamic product image.Anyone knows what seem to be the problem here?

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J
Contributor I
4 days ago
P
Contributor I
PreethiPContributor I
asked in Campaigns and Flows
Is it possible to use one cloned flow from another account?

I’ve integrated Klaviyo API in my project. I’ve multiple accounts linked to my parent account, and mine is not an admin account. I’ve cloned one of the existing flow, but within my account. If I made the flow live, and triggered that email from my code, does this works or will throw any error?

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chloe.strange
Community Manager
4 days ago
M
Contributor II
manfrediltvContributor II
asked in Campaigns and Flows
Additional Filter Purchase to block specific email flow based on request ID

Hi,I have different flows. Every time a user sends a request triggering the custom event “New Lead” (with request_id parameter) he receives 3 emails (first one immediately, 2° after one day, 3° after another day). Users can send many requests so they will receive many emails from the same flow.Here’s the problem. If a user makes a purchase between Email #1 and email #2 or #3 triggers the custom event “Purchase” (with request_id parameter) and he shouldn’t receive the email after purchase. I think I can do that easily with additional filters BUT how can I stop the right email with that specific request_id of that purchase and continuing to send the other email for the request_id he didn’t purchase? Thank you very much.

539
MANSIR2094
Active Contributor II
4 days ago
M
Contributor III
Ming_LAContributor III
asked in Campaigns and Flows
Order Placed if item is out of stock

Hey Klaviyo folks!Is there a way to create a flow that sends an email to a customer if the ordered item is out of stock?The trigger is placed order, and I’m hoping to add a condition that says something along the lines of...if the item ordered quantity is <=0, send an email.I couldn’t find it.Thanks!

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Contributor I
5 days ago
M
Contributor I
mvsContributor I
asked in Campaigns and Flows
Show/hide block based on specific purchase history.

I have an email template with lots of blocks in it. I’d like to hide these selectively to a user based on their previous purchase (Shopify) history with us.Block A - Hide if customer has purchased product “ABC”Block B - Hide if customer has purchased product “XYZ”Block C - Hide if customer has purchased product “123”I’ve hit a number of roadblocks trying to get this to work and want to make sure I understand if I’m on the right track here:1. You can’t use previous event data in a flow. It seems like I can only use event data as the trigger of a flow and can use that trigger data in the show/hide logic, but I can’t access previous event data.2. I can use custom properties as the basis of show/hide logic.So to use custom properties for a user I need to make a flow that adds the custom data when triggered and can populate this with existing profiles. The limitation of this is: I need to make a separate flow for each SKU it seems? A flow can’t perform loops, only split off users in to grou

233
ArpitBanjara
Principal User I
5 days ago
H
Contributor I
HelenSContributor I
posted in Campaigns and Flows
Feature request: support for webp images

Would love to have support for webp added asap. We’re finding more and more that supplier images are supplied in webp format. This is great for our webstore as webp is an optimised format for speed, but when it comes to Klaviyo it means that we can no longer drag and drop images from our webstore into Klaviyo flows and campaigns...disappointing as we then have to convert the image to jpg and import to Klaviyo manually which is a lot more work.

133
MANSIR2094
Active Contributor II
5 days ago
C
Contributor I
csaenzContributor I
asked in Campaigns and Flows
Lead Gen Download

I created a lead gen (pdf download) section on my website. It’s a simple a form on my homepage where potential customers can add their name and email to receive an email with a link to download the pdf. I created the form on klaviyo. I also created the Flow. How do I check to make sure the two are linked? I also gave at the bottom of my website on every page to sign up for my newsletter. That’s also triggers a different Flow. I want to make sure the two are working. 

4994
S
Contributor I
5 days ago
H
Contributor I
HonestKnightContributor I
asked in Campaigns and Flows
Testing Out Email Flows

Hello fellow Klaviyo users, I have created a pretty complex flow on Klaviyo based on several triggers like “x times purchased”, “x product purchased while being a customer for so long” etc. I wanted to test the flow somehow before taking it live. Is there a way to do this? Or can I test it on a limited audience before turning it on  for everyone? I don’t want to change the logic by creating a test segment as that would beat the purpose of having a flow.

153
MANSIR2094
Active Contributor II
5 days ago
P
Contributor I
PiaK1Contributor I
asked in Campaigns and Flows
Flows in Draft not included in attributed conversions?

Hi!Quick questions - is it maybe possible that conversions from flows in pushed to draft in June of this year are not reflected in my yearly attributed conversions?

71
talhahussain
Problem Solver IV
6 days ago
N
Contributor I
noemiassContributor I
asked in Campaigns and Flows
Flow added to cart

good morning, I have a problem with the ‘added to cart’ flow, although the integration does not give any problems and the other flows work correctly, for this flow the image, name and price of the product cannot be displayed. What could this depend on? Thank you  

151
talhahussain
Problem Solver IV
6 days ago
C
Contributor I
CottageandBungalowContributor I
asked in Campaigns and Flows
Abandon Cart in BigCommerce Going to Checked Out Customers

Hello,We own a custom furniture store and we wait to capture funds from our customers until after our order has been accepted by the vendor to avoid paying fees. As soon as we receive an order, the status changes to Awaiting Payment. It automatically switches to Awaiting Fulfillment after we capture funds. In this period, our customer has placed the order but still receives Abandoned Cart emails. How can we resolve this issue?Please let us know!

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MANSIR2094
Active Contributor II
6 days ago
B
Contributor I
blckdrgnprssContributor I
asked in Campaigns and Flows
Which dynamic variable to use?

Hello,  I want to add a dynamic image into a sunset flow e-mail that displays the main image of one of the items purchased in the past by the recipient. Which Dynamic variable or dynamic URL should I be using for this? (Is it even possible to do this?)Thank you!(I’m fairly new as you might be able to tell). James

162
B
Contributor I
6 days ago
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