Start Composer with a flow audit, not a new campaign

Like a lot of fashion retailers, we've built up flows over years: duplicate welcome series, abandoned cart flows sitting in draft, test flows still live. That's exactly the mess a flow audit should catch, and asking Composer where a sequence is losing customers is a faster starting point than manually reviewing 50+ flows. Once the foundations are clean, I'd use it for campaign drafts on the moments that eat our team's time every season (new arrivals drops, markdown phases, weather-driven outerwear pushes), letting it propose the segment and copy, then having a human check tone, product selection and exclusions before anything goes out. Where I'd be careful: brand voice in fashion is everything, and a technically optimised campaign that sounds generic will cost more in brand equity than it earns in clicks.