Klaviyo Profile Identifier Not Reliable from klaviyo.com/profile/... URL

Question

I need help understanding when a Klaviyo profile object is created / visible via the API. Many times, I find a customer through the "search profiles" view, and when I copy the ID through the URL and make an API call to a.klaviyo.com/profiles/{{ id }}, it says no profile found. Similarly, many times, in campaigns/flows, the {{ profile.id }} parameter substitutes to None.

Has anyone else noticed this weird behavior?

I would love to hear from a Klaviyo developer advocate. When is the profile object created for a customer? When is the profile object invisible?

Maxbuzz · Accepted Answer

Hello @C3654EF3In theflows use {{ profile.KlaviyoID }} and it will work.

C3654EF3 · Answer

Thanks @Maxbuzz! Appreciate the help.So {{ profile.KlaviyoID }} works for flows, is there a similar identifierfor campaigns? I noticed that when I send out a campaign with {{ profile.id }}, {{ profile.id }} resolves to a number like 95632 rather than a true profile identifier. What is the best way to embed the correct profile ID for campaigns?

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials