BFCM Prep AMA: The Quick Version
Missed the BFCM Prep AMA? We’ve got you. Our CSMs and Customer Growth team covered what to do before, during, and after the big weekend. Here’s the short version.
Watch the recording: here
TL;DR
- Now: Clean your list, audit last year, and start collecting sign-ups. Warm up your audience, and check your suppression logic so it isn’t quietly shrinking your reach.
- Next few weeks: Find your discount sweet spot (and remember a deal doesn’t always have to be a discount). Give each channel a clear job, and QA every flow before it goes live.
- During BFCM: Stagger your sends and check performance daily. Exclude recent buyers, and tell last year’s shoppers what to expect this time.
- After BFCM: Plan retention before the sale ends. Pull back to engaged-only sends as soon as it wraps, and have your recovery plan ready.
Your turn 👇
BFCM is only weeks away, and the best tips usually come from people who are actually doing it. Drop a comment and tell us:
- What’s the one thing on this list you’re tackling first?
- What’s your go-to BFCM move that you’d never skip?