Yes, We're Talking About BFCM Already

We know. It's September. But Black Friday Cyber Monday isn't a weekend, it's a season, and the brands that win it start now, not the week before Thanksgiving.

Here's why: your biggest BFCM lever isn't the discount you offer. It's how ready your data, flows, and audiences are before the traffic hits. Brands scrambling in mid-November are building segments under pressure and writing flow copy at midnight. Brands that started in September are testing, refining, and sleeping.

Over the next several weeks, we'll walk through this together: cleaning your list, building your BFCM segments, mapping your flows, and getting your deliverability in shape before the volume spikes. Consider it a shared BFCM prep checklist, built out loud, in this group.

This week, start with one question: What was your biggest BFCM headache last year? Maybe it was slow flows. It could have been low open rates during peak send days. Did discount strategy eat your margin? Name it here, and we'll build this series around solving it.

We've got two months. Let's use them.